If analytics gave you a ‘single source of truth’, could you handle it?
Mark GoodingTo realise the power of analytics, you need to be willing to change your preconceptions.
You’ve hit your numbers, but did your marketing actually work?
Mark GoodingEfficiency and effectiveness need to coexist in marketing, and to achieve that requires having the right metrics and the tools to measure them.
It’s time for your brand’s data strategy to grow up
Mark GoodingAs Scandinavian Airlines found, the route to data maturity involves first understanding the outcomes you want to achieve.