If analytics gave you a ‘single source of truth’, could you handle it?
Mark GoodingTo realise the power of analytics, you need to be willing to change your preconceptions.
To realise the power of analytics, you need to be willing to change your preconceptions.
Efficiency and effectiveness need to coexist in marketing, and to achieve that requires having the right metrics and the tools to measure them.
As Scandinavian Airlines found, the route to data maturity involves first understanding the outcomes you want to achieve.