Register for this webinar to find out the key data points marketers should be gathering from social media, in order to get more from their analytics and strengthen engagement with their target consumers.
Artificial intelligence may be the next big opportunity, but what does it really mean for customer experience? Where does automation stop and AI begin? And how should you plan for it in your objectives?
Most marketers are missing out on the full potential of Facebook dynamic ads by failing to target the users most likely to buy.
Join Marketing Week and our panel of marketers as we dissect how the UK’s biggest banks are overhauling their customer strategies.
Watch on-demand to hear how to create a brand presence using impactful Instagram ads.
Marketers agree they should bear responsibility for the customer journey within their organisations, but they still have work to do to ensure that ownership is joined up with business results.
Market research companies need to make the most of machine learning to devise research methods that adapt to consumers’ changing digital habits and attention spans.
Nike is not the first brand to take a stand on social issues but its campaign featuring American footballer and anti-racism campaigner Colin Kaepernick is one of the most divisive, and new research suggests the strategy could be effective.
The typical marketing agency business model has had to change because the customer journey increasingly starts on mobile and ends up on ecommerce.
New research from YouGov examines whether it’s riskier for brands to speak up on important social and political matters, or to stay silent.
Marketing Week and Econsultancy, in partnership with Salesforce, ask top marketers how they align their brand vision with data and technology to achieve tangible results for their customers and their business.
Artificial intelligence may be the next big opportunity in marketing, but only for brands that have updated their customer journeys for the modern age. Register for this webinar to find out how brands are using AI to improve their customer experiences.
The streaming giant has ended a dominant run for the German discounters in YouGov’s annual BrandIndex buzz rankings after a year in which it saw subscriber numbers soar and had both popular and critical hits with titles such as Bird Box and Roma.
Fewer than half of marketers provide an experience that meets what customers expect, new data shows, but the highest performers are leading cross-functional efforts to improve personalisation and real-time response.
The Body Shop sees more of a role for its store as centres for its campaigning and lobbying going forward as it looks to bring its brand purpose to life and give people more reason to visit.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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