How to use TikTok for brand building – and get millions of likes
Marketing Week PartnerNew consumer research shows TikTok is a hotbed for brand discovery – find out how your brand can get in on the act.
The consumer shifts that should inform your post-pandemic strategy
Marketing Week PartnerThe last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some of the most important for marketers.
How ‘data disconnection’ costs brands billions in growth every year
Marketing Week PartnerA breakthrough study by M&C Saatchi Fluency has identified £60bn in lost growth since 2016, as brands struggle to build crucial connections with audiences.
Brands cannot afford to neglect multicultural marketing
Marketing Week PartnerNew research from agency GottaBe!, revealed at the Festival of Marketing, shows why brands will only reach ethnic minority consumers by adapting to their needs.
What the phasing-out of third-party cookies means for B2B
Marketing Week PartnerAs third-party cookies cease to be a viable way of tracking online behaviour, reverse IP lookup will be an increasingly valuable tool for B2B brands, enabling them to see which businesses are engaging with their website and nurture leads accordingly.
The UK’s biggest brand movers: Restaurants and pubs boosted by reopening
Marketing Week PartnerWith outdoor dining resuming in April, restaurant brands’ media, brand and purchase metrics all appear to have benefited from consumer anticipation.
How brands can tackle the growing sophistication of ad fraud
Marketing Week PartnerAdvertisers’ desire for low-cost impressions puts them at risk of buying fraudulent inventory, but they can protect their investments by partnering with platforms using advanced anti-fraud measures.
Why brands are continuing to use Instagram influencers
Marketing Week PartnerDespite the growth of newer platforms such as TikTok, the majority of direct-to-consumer brands see immense value in engaging with established influencers on Instagram first, before testing the newer channels.
Red roses are a cliché: The method behind Bloom & Wild’s most successful Valentine’s Day
Marketing Week PartnerConsumer research confirmed Bloom & Wild’s suspicion that roses were considered unimaginative, which led it to have the confidence to ban them, earning it a huge boost in sales and acres of press coverage.
The UK’s biggest brand movers of 2021 so far
Marketing Week PartnerExclusive new analysis reveals the five brands that have seen the biggest positive shifts in media, brand health and purchase metrics since the start of the year, according to YouGov BrandIndex.
The death of third-party cookies is inevitable, the death of effective digital advertising is not
Marketing Week PartnerCollaboration, transparency and privacy is the combination that can see advertisers through.
Seven steps to maximise ROI by accelerating marketing campaigns
Marketing Week PartnerJoin our online event to find out ways to boost your marketing team’s productivity and speed up campaign delivery while maintaining quality.
How marketing can thrive in these uncertain times
Marketing Week PartnerMaintaining ad spend, while understanding changes in consumers’ media and shopping habits, is key to building strong brands for the future, as speakers at Radiocentre’s virtual conference argued.
How innovations in voice have made it an end-to-end commerce channel
Marketing Week PartnerText-to-speech was once used solely as a reading aid, but it is now central to voice’s place in a customer’s purchase and service experiences.
What digital transformation means for content creation
Marketing Week PartnerWith the accelerated migration of marketing spend to digital channels, marketing and creative teams are being asked to create more digital content with less resources and be more efficient.