Polydor Records used the cover of pop-rock group Haim’s latest album to create an interactive AR soundscape on Instagram, giving fans a new reason to engage directly with the band and buy a physical copy.
TikTok’s new self-service platform for advertisers makes it simple for small businesses to inspire over 100 million European consumers.
Small businesses have borne the brunt of the Covid disruption but digital advertising is an accessible and cost-effective way for them to drive growth.
University freshers are eager consumers without established brand loyalties, so gaining their love at a formative time can lead to lifelong relationships.
As the popularity of fashion and design-focused videos on YouTube continues to rise, brands are finding deeper, more meaningful ways to reach consumers.
With shops closed once more and consumers tiring of living their lives online, physical mail matters more than ever for brands.
The ‘golden quarter’ for seasonal sales is now ramping up and brands are demonstrating the power of TikTok for spurring consumers on to make purchases.
The pressure marketers and brand leaders face to create value from purpose is growing. But many still struggle to understand how to realise its potential and the role it plays in recovery.
Successful business decisions can only be made consistently through data democratisation and a culture of analysis.
The internet has facilitated an explosion of niche interests among consumers, which means brands need to understand the connections between them in order to find and reach the right audiences.
Managing proofs and approvals via email is a recipe for confusion – brands need to be systematic in the processes for their marketing assets.
The mantra ‘right message, right channel, right time’ is imprinted into every digital marketer’s brain. Understanding customer identity, and being able to respond to this, is the driving force behind journey orchestration.
It doesn’t need to be an expensive and time-consuming process to make minor changes to the artwork of your marketing materials.
Forcing through martech changes from above creates animosity and leaves you personally exposed – it’s much more effective to build a coalition based on inclusion and trust.
Selfridges’ futuristic campaign saw products showcased in virtual worlds dreamed up by digital artists – offering an unusual take on traditional direct response ads.