The pressure marketers and brand leaders face to create value from purpose is growing. But many still struggle to understand how to realise its potential and the role it plays in recovery.
Successful business decisions can only be made consistently through data democratisation and a culture of analysis.
The internet has facilitated an explosion of niche interests among consumers, which means brands need to understand the connections between them in order to find and reach the right audiences.
Managing proofs and approvals via email is a recipe for confusion – brands need to be systematic in the processes for their marketing assets.
The mantra ‘right message, right channel, right time’ is imprinted into every digital marketer’s brain. Understanding customer identity, and being able to respond to this, is the driving force behind journey orchestration.
It doesn’t need to be an expensive and time-consuming process to make minor changes to the artwork of your marketing materials.
Forcing through martech changes from above creates animosity and leaves you personally exposed – it’s much more effective to build a coalition based on inclusion and trust.
Selfridges’ futuristic campaign saw products showcased in virtual worlds dreamed up by digital artists – offering an unusual take on traditional direct response ads.
Brands need to be able to automate email content and campaigns at scale to achieve the personalisation necessary to maximise the channel’s performance.
Influencer marketing has the potential to deliver greater efficiencies and return on investment, yet marketers have long struggled to measure its impact effectively.
As interactions with brands become predominantly digital, marketers need to focus on online experiences that stand out. Join this webinar to find out how.
The last episode in the series examines how artificial intelligence can influence and assist the creative process, and how big its role might be in the future.
We explore how artificial intelligence can help brands buy digital media more effectively – including the importance of allowing the ‘learning phase’ to be completed.
Your website is potentially the most cost-effective source of leads, but only if you’re effectively personalising each visitor’s experience rather than waiting for them to enquire.
In a world where marketing teams are geographically dispersed and working from home, technology needs to simplify campaigns, keep assets on-brand and help marketers work more efficiently.