Join our live video webinar to find out how brands are using customer journey mapping to maximise sales and engagement, and how marketers can integrate it into their own strategies.
When the European beauty bookings service needed to find new customers, it decided to get rigorous about the impact of each pound spent on advertising.
To deliver your marketing effectively online you need to know who your most important target customers are and where to find them. This webinar will help you do just that.
Stream this webinar on-demand to find how key trends around technology, media consumption and trust will impact your activity.
Email makes up for its unglamorous image with impressive ROI, but to maintain its effectiveness marketers must heed these key pieces of guidance.
Attitudes towards meat eating are changing consumers’ dietary habits, with consumers making more conscious choices, according to new research by YouGov.
Find out in this on-demand webinar how marketers can better understand customer behaviour and optimise spend on the best-performing tactics.
Personalisation is king but how do you get there? Hear how marketers are overcoming obstacles to gain long-term engagement.
Stream this webinar on-demand as we explore how to meet consumers’ rising expectations and create the right conditions for delivering best-in-class customer journeys.
AI expert Katie King will give marketers advice on the tangible uses of artificial intelligence, demystifying the complex topic.
Speed and agility are crucial to creating content for today’s digital platforms. Marketing Week and Creative Review, in partnership with Shutterstock, ask marketers and creatives how to ensure their approach is fit for purpose.
Marketers that don’t take consumers’ growing use of messaging platforms seriously will quickly be left behind, as distinctions fade between conversations with friends and those with brands.
While a marketer’s job is varied, ultimately the end-goal is to find profitable customers.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Cadbury has invested in product innovations and core lines, helping it raise sales, awareness and purchase intent and earning it a shortlisting for Marketing Week Masters Brand of the Year, powered by YouGov.
Catch up on all this week’s big marketing news including how Mars is trying to improve gender equality in its advertising, Coke’s new diet coke campaign and why Unilever is DNA testing its marketers.
Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.
We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.
