Top tactics to maximise returns from Facebook ads
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Most marketers are missing out on the full potential of Facebook dynamic ads by failing to target the users most likely to buy.
Sign up for our webinar: From cross-sell to customer-centricity
Brought to you by Salesforce
Join Marketing Week and our panel of marketers as we dissect how the UK’s biggest banks are overhauling their customer strategies.
Watch on-demand: A guide to marketing on Instagram
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Watch on-demand to hear how to create a brand presence using impactful Instagram ads.
Sign up to our webinar on ‘Owning the customer: A blueprint for the future’
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Marketers agree they should bear responsibility for the customer journey within their organisations, but they still have work to do to ensure that ownership is joined up with business results.
How is market research evolving in a digital, AI-led marketing world?
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Market research companies need to make the most of machine learning to devise research methods that adapt to consumers’ changing digital habits and attention spans.
Why brands are taking a political stand
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Nike is not the first brand to take a stand on social issues but its campaign featuring American footballer and anti-racism campaigner Colin Kaepernick is one of the most divisive, and new research suggests the strategy could be effective.
The benefits of taking control of the creative process
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The typical marketing agency business model has had to change because the customer journey increasingly starts on mobile and ends up on ecommerce.
Should brands have a voice on society’s big issues?
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New research from YouGov examines whether it’s riskier for brands to speak up on important social and political matters, or to stay silent.
Watch on-demand: Transforming the relationship between CMOs and CIOs
Brought to you by Salesforce
Marketing Week and Econsultancy, in partnership with Salesforce, ask top marketers how they align their brand vision with data and technology to achieve tangible results for their customers and their business.
Watch on-demand: The power of AI in customer experience
Brought to you by SAS
Artificial intelligence may be the next big opportunity in marketing, but only for brands that have updated their customer journeys for the modern age. Register for this webinar to find out how brands are using AI to improve their customer experiences.
Sign up to our webinar to find out how to succeed in the world of GDPR
Brought to you by ON24
Learn how webinars can drive your opt-in strategy and help to overcome the challenges of GDPR.
Watch on-demand: Emerging technology – what works, and what doesn’t
Brought to you by Salesforce
Join Marketing Week and marketers from top brands as we examine how and where technology adds most value, and why companies shouldn’t get too far ahead of their customers.
Vote for your campaign of 2018: The semi-final
We’re now down to four campaigns. Vote for your favourite to secure its place in the final.
Coca-Cola Great Britain appoints new marketing director
Coca-Cola veteran and former sales director at distributor Coca-Cola European Partners, Paul Grace, takes over from Aedamar Howlett who has been promoted to a European marketing role after two years leading the GB business.
Tanya Joseph: If influencers are authentic they’ll back your brand for free
Influencers can be a fickle bunch, willing to take money and promote the goods of the highest bidder, which in time will erode consumer trust and love for your brand.
Why Sainsbury’s isn’t waiting for ‘big silver bullets’ to drive business transformation
An increased focus on data and analytics is allowing Sainsbury’s to solve problems faster and develop new ways of working to ensure it is agile, efficient and unlocking new opportunities across all parts of the business.
