The untapped potential of podcast advertising
Marketing Week PartnerPodcast advertising is a growing marketing channel, with demonstrable returns for brands that know how to use it.
The trends moving the needle in the fashion market
Marketing Week PartnerNew research from YouGov highlights the key factors behind fashion purchases, and the consumer behaviours influencing the market today.
What marketers can expect in the next era of digital advertising
Marketing Week PartnerJoin our webinar to find out how data protection worries, brand safety scandals and marketing effectiveness debates are ushering in a new approach to digital ads.
How ‘conversational search’ converts shoppers
Marketing Week PartnerYour search experience is losing you money – here’s what you should do about it.
Have faith in belief, to unlock the benefits of branding
Marketing Week PartnerThe emotional connection that makes a consumer want to buy comes from making them feel the truth of what the brand promises, according to the founders of branding and design agency JDO.
How to drive business growth in the ‘feedback economy’
Marketing Week PartnerJoin our webinar to understand why consumer feedback holds the key to differentiating your brand and staying ahead of competitors.
Four secrets to successful email marketing
Marketing Week PartnerEmail marketing remains one of the most effective channels in marketing but in order to succeed it’s vital to use best practices. Why are they a secret?
The role of visual design in creating authentic connections
Marketing Week PartnerVisual design is key to setting brands apart from the competition, and to maximise its effectiveness brands need to streamline how they manage visual assets.
Why data-driven marketers are the engine of growth
Marketing Week PartnerJoin our webinar to learn why marketers need to adopt growth as their key directive, and get a handle on the complexity of marketing data.
A marketer’s guide to achieving the ‘total customer experience’ in 2020
Marketing Week PartnerUnderstanding consumers and personalising every touchpoint will make the difference between success and failure for brands in 2020.
Brand consistency is the key to survival in today’s digital economy
Marketing Week PartnerThe slightest discrepancy in your branding online can destroy consumer trust, which is why digital asset management helps boost revenues and mitigate risk as well as cutting costs.
Seven steps for sorting out your marketing measurement
Marketing Week PartnerMeasuring marketing effectiveness holistically requires an organisational commitment to building an analytics-driven culture, which is difficult to achieve but crucial to sustained commercial success.
Why you need a business plan, not a marketing plan
Marketing Week PartnerWe end our series on B2B marketing effectiveness with a look at why brands need to ensure all departments are working to the same set of objectives.
The five trends defining SEO and content marketing careers
Marketing Week PartnerAs 2019 draws to a close and we enter the 2020s, SEO and content marketing are booming. How can marketers take advantage to grow their careers and build effective teams?
How B2B marketers can stay close to their customers
Marketing Week PartnerBy developing an account-based marketing programme driven by deep knowledge of customers, O2 business is forming closer and more commercially rewarding relationships with its key clients.