By simply testing how to prioritise brand or conversions, and narrow or broad target audiences, advertisers can drive significant improvements in the cost, lead generation and return on investment of their Facebook campaigns.
With 70% of marketers unable to fulfil their work potential without help from technology, how can marketers keep processes in check to resurrect their creativity?
New research from Adobe shows more than half of customers stopped buying from a brand that broke their trust last year, with data indiscretions being the biggest cause. But there’s also an opportunity to build trust and strengthen customer relationships by using data to add value for customers.
On The Beach took the bold decision to answer customers’ questions during lockdown, rather than sell holidays to them. The result was a 53% rise in customer engagement, which now puts the brand in a good position for the future.
To know and grow their audiences online, advertisers must look beyond the “walled gardens” and make use of emerging solutions that illuminate consumer behaviour across the open internet.
The jewellery brand wants to appeal to a new generation by communicating its brand purpose of ‘brilliance’ through separate storytelling and marketing effectiveness teams.
At a Festival of Marketing virtual roundtable, marketers acknowledged direct-to-consumer sales could be a boon to brands as shopping behaviour shifts, but the offerings need to be relevant and add value for consumers.
At the Festival of Marketing, the audience heard how the long-form properties of podcasting drove Transport for London to make podcast sponsorship a vital part of the communications strategy for its ‘#TogetherAgainstHate’ campaign
For 75% of marketers, the pandemic has permanently shifted how they communicate and collaborate at work, according to the seventh edition of Salesforce’s ‘State of Marketing’ report. At the Festival of Marketing, senior marketers from Metro Bank and Just Eat shared how they are overcoming new challenges and realising new opportunities.
Despite the explosion in digital content consumption and associated data, it’s becoming harder to measure campaign performance across channels in the digital age. Marketers need to compensate by combining data sets and reskilling themselves in techniques such as copy testing.
Linking with brands, such as Country Life and Tesco Clubcard, allows both English Heritage and its partners to increase awareness, reach new customers and generate incremental revenue.
As Covid-19 restrictions lift, and customers and companies alike begin navigating the ‘next normal’, effective customer engagement strategies will be integral to brands being able to deliver value. To prepare, check out these best practices and key takeaways from the Braze Connection Hub.
Understanding cultural differences through research has made Givaudan Active Beauty’s international expansion faster, easier and more impactful.
Being mid-way through a career is no impediment to furthering your education, adding to your career potential and creating value for your organisation with an online Master’s.
Video advertising created for high-quality mobile environments is key to effective marketing as daily mobile use continues to surge.