How employers’ and employees’ attitudes to work are changing
Marketing Week PartnerYouGov’s latest report analyses the key characteristics that employees and employers need to possess – and avoid – to create successful workplaces.
How connecting through voice increases conversions
Marketing Week PartnerWe use our voices to communicate with each other every day, yet when it comes to picking up the phone, it’s surprising how many businesses don’t do it.
Why B2B brands should adopt a challenger mindset
Marketing Week PartnerOur new video series on marketing effectiveness in B2B begins with Genpact’s Neil Dowling, explaining why disruption needs to be part of the marketing team’s psyche.
The reasons why consumers give to charity
Marketing Week PartnerNew research sheds light on which charities consumers are most likely to donate to, why they don’t give, and how to engage more young people with good causes.
How understanding customer journeys helps brands drive more sales
Marketing Week PartnerJoin our live video webinar to find out how brands are using customer journey mapping to maximise sales and engagement, and how marketers can integrate it into their own strategies.
Increase your customer lifetime value through AI and predictive analytics
Marketing Week PartnerJoin RedEye and Marketing Week’s sister brand Econsultancy for a webinar exploring how AI and predictive analytics, combined with top-notch marketing automation, increase your customer lifetime value.
How Treatwell uncovered the most effective way to spend its marketing budget
Marketing Week PartnerWhen the European beauty bookings service needed to find new customers, it decided to get rigorous about the impact of each pound spent on advertising.
How to understand your ideal customer profile
Marketing Week PartnerTo deliver your marketing effectively online you need to know who your most important target customers are and where to find them. This webinar will help you do just that.
The consumer insights you need to improve your marketing strategy
Marketing Week PartnerStream this webinar on-demand to find how key trends around technology, media consumption and trust will impact your activity.
Three ways to make email marketing fit for the future
Marketing Week PartnerEmail makes up for its unglamorous image with impressive ROI, but to maintain its effectiveness marketers must heed these key pieces of guidance.
How ‘flexitarianism’ is transforming consumers’ eating habits
Marketing Week PartnerAttitudes towards meat eating are changing consumers’ dietary habits, with consumers making more conscious choices, according to new research by YouGov.
Five game-changing facts that prove the value of multi-touch attribution
Marketing Week PartnerFind out in this on-demand webinar how marketers can better understand customer behaviour and optimise spend on the best-performing tactics.
How to get personalisation right at scale
Marketing Week PartnerPersonalisation is king but how do you get there? Hear how marketers are overcoming obstacles to gain long-term engagement.
How to navigate the modern marketing landscape
Marketing Week PartnerStream this webinar on-demand as we explore how to meet consumers’ rising expectations and create the right conditions for delivering best-in-class customer journeys.
Beyond the buzzwords: How AI in marketing really works
Marketing Week PartnerAI expert Katie King will give marketers advice on the tangible uses of artificial intelligence, demystifying the complex topic.