Machine learning technology will power a revolution in advertising targeting and measurement that will allow brands to reach audiences while respecting privacy.
The global coronavirus pandemic impacted nearly every industry on Earth, but few as intensely as travel and hospitality.
Senior marketers at Ancestry explain how the genealogy site has connected with a growing contingent of budding historians to “bring their backstory to life”, using techniques like automation and the ‘long tail’ of Search marketing.
Getting a handle on existing brand awareness made launching into three new UK regions cheaper and more effective.
The pandemic boosted local shopping as well as ecommerce, but more importantly consumers are now comfortable using multiple channels as it suits them.
Maintaining direct, meaningful relationships with customers is shown to pay off in higher lifetime value, lower acquisition costs and long-term growth.
Meaningful interactions that drive customer engagement are only possible when marketing is driven by real-time insights.
Your website is your shop window but many small business fail to pay attention to what potential customers do there or how that activity can be turned into leads and revenue.
Creative work can be made more efficient by minimising confusion in the review process and making responsibilities clear – and by adopting the right technology to help.
When you place advertisements or send out mailings you want to be sure they’re viewed by the right people. Geodemographic techniques will tell you where your clients are.
Representing £300bn in spending power, multicultural communities are a market no brand should ignore, and which each need their own approach to communications.
Several of this month’s biggest winners on YouGov’s BrandIndex metrics launched new products – but will the sales boost be long-term?
New consumer research shows TikTok is a hotbed for brand discovery – find out how your brand can get in on the act.
The last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some of the most important for marketers.
A breakthrough study by M&C Saatchi Fluency has identified £60bn in lost growth since 2016, as brands struggle to build crucial connections with audiences.