We explore how artificial intelligence can help brands buy digital media more effectively – including the importance of allowing the ‘learning phase’ to be completed.
Your website is potentially the most cost-effective source of leads, but only if you’re effectively personalising each visitor’s experience rather than waiting for them to enquire.
In a world where marketing teams are geographically dispersed and working from home, technology needs to simplify campaigns, keep assets on-brand and help marketers work more efficiently.
Finding new creative ways to reach audiences and generate real value is the holy grail for any marketer. That’s why short-form mobile video entertainment platform TikTok is a proposition too good to miss.
How has life changed for digital agencies, and how are they adapting to the new normal? A survey finds out.
Planning your recovery beyond coronavirus will rely on quickly aligning depleted or re-forged teams behind renewed business goals, says Five by Five Global’s CEO Nick Lawton.
Technology that liberates marketers is crucial to our industry’s future, as we navigate around siloed departments and dispersed teams but still look to create joined-up, highly personalised campaigns that build brand equity and deliver ROI.
Find out how brands in sectors affected by Covid-19 can use customer data to keep up-to-date with trends transforming buying behaviour.
We take a look at how businesses can build their brands on the worldwide phenomenon that is TikTok.
Brands must connect on an emotional level and understand they’re low on consumers’ priority list, which means you need to use the nuances of local languages and cultures.
Many brands still use ‘recognise me’ personalisation, which actually harms commercial outcomes, rather than the more valuable ‘help me’ form.
In the first part of our partner content series, which will reveal the reasons why TikTok needs to be in brands’ marketing plans, we look at the key information you need to know about what the platform does, what sets it apart and what ad formats you can already buy today.
As the CIM makes chartered status more accessible, successful marketers give their views on why continuous learning is crucial to career progression.
Though the upheaval is huge, companies are discovering they can be effective working entirely remotely, and many may choose to keep doing it once the Covid-19 crisis has passed.
Join this webinar to find out how consumers’ interactions with the world around them are affecting brands’ roles in their lives.