How travel brands can inspire wanderlust on TikTok
Marketing Week PartnerTikTok’s thriving #TravelTok community are hungry for travel brands to inspire and advise them for their next adventure.
How to build enduring brand equity in 2023 and beyond
Marketing Week PartnerFrom content’s role in modern branding to navigating challenging times, in this interview with Blackbear head of marketing Stefan Maritz, Bynder offers actionable insights for aligning brand awareness and value creation.
A roadmap for B2B content success: Experimentation, customer expectations and generative AI
Marketing Week PartnerAt a recent Bynder event, Forrester guest speaker Phyllis Davidson shared invaluable insights that can help marketers and CMOs enhance their content strategies and engage with their target audiences effectively.
How to build fandom on TikTok
Marketing Week PartnerTikTok communities are always hungry for fresh entertainment: here’s how to make sure your brand is part of the conversation.
The future of AI in the retail industry: What to expect
Marketing Week PartnerRegardless of what technology the future will bring, it is clear that artificial intelligence is already automating much of our work. In the long term, AI’s contribution to many industries will only increase.
How to create award-winning TikTok campaigns
Marketing Week PartnerTwo former TikTok Award winners share the secrets of their success.
AI’s double-edged sword: Will it help or hinder marketing creativity?
Marketing Week PartnerArtificial intelligence was the hot topic of Cannes. At two roundtable events hosted by global production house Tag, marketers debated the importance of experimentation and retaining creativity’s human touch as AI’s reach extends beyond simple automation.
Four key tips for your content strategy in 2023
Marketing Week PartnerDiscover how strategic investments in content operations, integrated ecosystems and content experiences can drive success for marketing professionals in 2023.
How smart creativity drives results on TikTok
Marketing Week PartnerDeliver best-in-class campaign performance with exclusive insights from TikTok’s own research.
Elevating brand connections: The art of crafting engaging experiences
Marketing Week PartnerCrafting captivating interactions at every touchpoint presents brands with a unique opportunity to establish deep connections with their audiences, reaching new heights of success.
Automation: The path to building bridges in design and marketing
Marketing Week PartnerThe demands of digital advertising mean that automation is indispensable for aligning design and marketing.
How entertaining content boosts performance on TikTok
Marketing Week PartnerA recent Advertising Week Europe panel session revealed the full-funnel impact that a creative approach can have on a campaign.
Better content creation and management: Three best practices to boost your team
Marketing Week PartnerNavigating the latest trends in digital content can feel complex and challenging, here we take a look at a snapshot of some of the latest trends and best practices to help marketers stay ahead of the curve.
Where should brands turn when trust is in short supply?
Marketing Week PartnerResearch shows news brands can help advertisers establish a trusting relationship with consumers that translates into profit.
How the global ad industry is evolving to meet data privacy expectations in 2023
Marketing Week PartnerMarketing departments are acting now to meet growing privacy expectations, with a focus on internal organisational improvements.