With the accelerated migration of marketing spend to digital channels, marketing and creative teams are being asked to create more digital content with less resources and be more efficient.
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What is content orchestration? And how can it help agency business models?
Social media has taken on greater significance for consumers and marketers as 2020’s events have forced more digital communication, but the ways of using it are evolving.
Creators on TikTok have a unique understanding of their audience and the content that works, making them a valuable asset for brands using the platform.
5G mobile networks will be a revolution in immersive media and democratising content creation, taking brands’ relationships with consumers to a new level.
As one of the largest ecommerce companies in the European web-to-print market, Unitedprint has successfully completed its transformation into a ‘smart business’. Unitedprint summarises its strategic formula in a simple equation: data intelligence + network co-ordination = smart business.
Marketers may assume tech enthusiasts are a large group of free-spending consumers, but new research from YouGov suggests the reality is more nuanced.
With uncertainty still the prevailing wind, it’s impossible to plan live events with confidence. Consequently, stock in webinars is going up.
Polydor Records used the cover of pop-rock group Haim’s latest album to create an interactive AR soundscape on Instagram, giving fans a new reason to engage directly with the band and buy a physical copy.
TikTok’s new self-service platform for advertisers makes it simple for small businesses to inspire over 100 million European consumers.
Small businesses have borne the brunt of the Covid disruption but digital advertising is an accessible and cost-effective way for them to drive growth.
University freshers are eager consumers without established brand loyalties, so gaining their love at a formative time can lead to lifelong relationships.
As the popularity of fashion and design-focused videos on YouTube continues to rise, brands are finding deeper, more meaningful ways to reach consumers.