How to convert consumers into connected home owners
Sponsored by YouGov
New research from YouGov shows that connected home devices still have barriers to overcome to convince consumers to buy.
How one UK tech business saw global growth take off
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British companies often struggle to scale abroad but ‘marketing intelligence’ firm MiQ is doing just that, using insights from digital campaign data to put marketing at the heart of brands’ strategies.
The traits that make consumers more loyal
Sponsored by YouGov
YouGov’s new research reveals the consumers most likely to be fans of your brand, as well as why the most loyal customers are so hard to find.
Cutting-edge digital experiences: the new generation of native ads and AI
Sponsored by Kogan Page
AI-driven native advertising, inconspicuous internet of things technology, and narratives that transcend media channels will be the defining developments of 2018.
Latest opinions on design from industry leaders
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Mobile video is about more than views — it is about the viewers
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In the three years that we have been contributing to Mobile Opinions in Marketing Week, there has been phenomenal growth in mobile video consumption. The number of viewers in the UK alone will increase 29% by 2016 to more than 22 million viewers, according to eMarketer.
Why you need sensory brand engineering
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While appearances can gain consumers’ attention, many more senses create genuine engagement. By using rigorous processes such as sensory brand engineering brands will be able to understand and exploit opportunities, says DCA’s Garen Kouyoumjian.
Woolly mammoths, sabre-tooth tigers and their impact on design
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Ancient beasts show it is in our nature to stereotype, says JDO Brand & Design’s Crispin Reed. But what challenges does this instinctive behaviour present for design and how can it be used to the industry’s advantage?
Legacy design is the mother of reinvention
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Ageing brands are turning to legacy design to stay relevant in a rapidly changing world, according to StartJG’s Darren Whittingham.
The three ingredients of a triumphant product launch
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You only get one shot at launching a product successfully, says Spring’s Erika Clegg. To ensure it is a successful one, brands should aim to work with design agencies that embrace the core launch principles: people, vision and craft.
Qualitative research is dead, long live qualitative research
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We live in an increasingly complex world. Multi-method research is key to unlocking meaningful insights across increasingly complex and fragmented customer journeys, says Sally Lewis at Join the Dots.
Five tips on profiling your competitors’ marketing strategies
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In today’s market, knowing your competitor is half the battle. More businesses need to dedicate resources to profiling their competitors’ marketing strategies, says B2B’s Paul Hague.
Coca-Cola launches £5m campaign as it redesigns packaging to unify original and zero sugar variants
The redesign is the latest move by Coca-Cola to get more people drinking its low and no sugar variants as it looks to adapt to changing consumer tastes and the introduction of the sugar tax.
Marketoonist on fake influence and authenticity
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Growth in branded products outstrips own-label for first time in three years
Strong growth in categories such as ice cream, soft drinks and savoury snacks helped boost sales of branded goods over the summer.
Why Lego is ‘upping the ante’ on its in-house creative agency
Lego brought creative in-house a few years ago to ensure creative has “a seat at the table” and improve transparency, productivity and innovation.
