Why data-driven marketers are the engine of growth
Marketing Week PartnerJoin our webinar to learn why marketers need to adopt growth as their key directive, and get a handle on the complexity of marketing data.
Join our webinar to learn why marketers need to adopt growth as their key directive, and get a handle on the complexity of marketing data.
Understanding consumers and personalising every touchpoint will make the difference between success and failure for brands in 2020.
When software brand Typeform sought to boost loyalty and retention, it turned to machine learning and personalisation to persuade customers to adopt new services.
The pandemic has demonstrated how much marketers need to accelerate their intelligence gathering to stay ahead of the market.
The slightest discrepancy in your branding online can destroy consumer trust, which is why digital asset management helps boost revenues and mitigate risk as well as cutting costs.
Brands need to find consumers in short windows of attention and then offer them totally seamless experiences, delegates heard at the Festival of Marketing.
Driving change in organisations is never easy, but there are strategies marketers can adopt to make their efforts more effective.
Privacy is increasingly important to consumers and, with data protection regulations growing stricter, brands need to be guided by a unified approach to consent-driven data.
Despite the wealth of insight available to marketers, many don’t heed it, so research shows brands can gain an advantage even by just linking KPIs to business outcomes or applying marketing theory.
Excellence should be the aim of every marketing team, but achieving it takes time, a systematic approach and close collaboration with technology teams.
Good data analysis is at the heart of effective strategic planning – but what’s holding marketers back? Two top FMCG insights leads discussed the biggest challenges at the Festival of Marketing.
The pandemic has disrupted consumers’ relationships with brands and retailers, meaning their loyalty is up for grabs, but making the most of it requires anticipating their needs in real time.
At the Festival of Marketing, delegates heard how brands can tap into the massive surge in interest and participation in short-form video, and still remain relevant.
The pandemic has inevitably shifted consumers’ attitudes and behaviours. According to Brandwatch Qriously survey data covering 120,000 respondents in eight markets, this is particularly evident in areas such as safety, community and ethical consumerism.
Brands have a stereotypical image of Gen Z as mobile-first, TikTok-loving digital natives, but marketing effectively to them as adults will require a more sophisticated understanding of what they care about.