An inside look at the Brand of the Year contest
Marketing Week PartnerGreggs won Marketing Week’s Brand of the Year award, but all five on the shortlist had a strong case based on data and impressive strategies.
Greggs won Marketing Week’s Brand of the Year award, but all five on the shortlist had a strong case based on data and impressive strategies.
An expert panel at the Festival of Marketing debated how influencer marketing should be measured, and why brands and influencers need a genuine rapport.
YouGov’s latest report analyses the key characteristics that employees and employers need to possess – and avoid – to create successful workplaces.
As technology advances, marketers have unprecedented ability to scale and personalise messages with new tools provided by artificial intelligence. In this video webinar, top marketers debate how to make best use of them.
There is a concern that marketers are becoming less influential in their organisation, that the status and standard of marketing is diminishing. So what should they do about it?
The data available to marketers is getting increasingly sophisticated but this webinar explains why building complex campaigns doesn’t need to be difficult.
Join this webinar to find out what consumers expect from personalised interactions with brands, according to new global research of 5,000 people.
We use our voices to communicate with each other every day, yet when it comes to picking up the phone, it’s surprising how many businesses don’t do it.
Our new video series on marketing effectiveness in B2B begins with Genpact’s Neil Dowling, explaining why disruption needs to be part of the marketing team’s psyche.
New research sheds light on which charities consumers are most likely to donate to, why they don’t give, and how to engage more young people with good causes.
Join our live video webinar to find out how brands are using customer journey mapping to maximise sales and engagement, and how marketers can integrate it into their own strategies.
Join RedEye and Marketing Week’s sister brand Econsultancy for a webinar exploring how AI and predictive analytics, combined with top-notch marketing automation, increase your customer lifetime value.
When the European beauty bookings service needed to find new customers, it decided to get rigorous about the impact of each pound spent on advertising.
To deliver your marketing effectively online you need to know who your most important target customers are and where to find them. This webinar will help you do just that.
Stream this webinar on-demand to find how key trends around technology, media consumption and trust will impact your activity.