Grabbing consumers’ attention is harder than ever for brands that find themselves chasing their target audience across a multitude of screens at different times of the day.
The big department stores are ahead on perceptions of quality and satisfaction but they lag the high street on value, which new YouGov research shows is now key to acquiring and retaining customers.
Find out what consumers in the UK think about customer experiences, and how closely marketers’ perceptions align with them.
Watch on demand to find out the key data points marketers should be gathering from social media, in order to get more from their analytics and strengthen engagement with their target consumers.
Artificial intelligence may be the next big opportunity, but what does it really mean for customer experience? Where does automation stop and AI begin? And how should you plan for it in your objectives?
If you fail to calculate the lifetime value of your customers, then you may find yourself on the back foot compared to your competitors.
Most marketers are missing out on the full potential of Facebook dynamic ads by failing to target the users most likely to buy.
Join Marketing Week and our panel of marketers as we dissect how the UK’s biggest banks are overhauling their customer strategies.
Watch on-demand to hear how to create a brand presence using impactful Instagram ads.
Marketers agree they should bear responsibility for the customer journey within their organisations, but they still have work to do to ensure that ownership is joined up with business results.
Market research companies need to make the most of machine learning to devise research methods that adapt to consumers’ changing digital habits and attention spans.
Nike is not the first brand to take a stand on social issues but its campaign featuring American footballer and anti-racism campaigner Colin Kaepernick is one of the most divisive, and new research suggests the strategy could be effective.
The typical marketing agency business model has had to change because the customer journey increasingly starts on mobile and ends up on ecommerce.
New research from YouGov examines whether it’s riskier for brands to speak up on important social and political matters, or to stay silent.
Marketing Week and Econsultancy, in partnership with Salesforce, ask top marketers how they align their brand vision with data and technology to achieve tangible results for their customers and their business.