BESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswy Online reviews play an important role in the marketing mix, with 77% of consumers consulting reviews before making a purchase. No matter what your ecommerce speciality, reviews are a natural investment to increase sales and improve marketing, says Trustpilot’s Ashley Scrace