Room mates
Marketing Week PartnerAdvertisement feature Showrooming might have been the hit of 2013 but this year ‘webrooming’ is set to rocket. But using both together is how consumers will really feel the benefit, says Emma Ede.
Advertisement feature Showrooming might have been the hit of 2013 but this year ‘webrooming’ is set to rocket. But using both together is how consumers will really feel the benefit, says Emma Ede.
Advertisement feature Experiential marketing’s unique level of flexibility can generate truly thrilling campaigns, say Alex Smith and Adam Curry.
Advertisement feature Tradition dictates thate experiential, exhibitions and events stand divided. In a world where integrated communications is key, Ed Vickery says it’s time to change this mentality.
Advertisement feature The right use of inflatables can make your experiential campaign stand out and get the conversation started between brands and consumers, says Adam Barclay-Faulkner.