How to create award-winning TikTok campaigns
Marketing Week PartnerTwo former TikTok Award winners share the secrets of their success.
Two former TikTok Award winners share the secrets of their success.
Artificial intelligence was the hot topic of Cannes. At two roundtable events hosted by global production house Tag, marketers debated the importance of experimentation and retaining creativity’s human touch as AI’s reach extends beyond simple automation.
Discover how strategic investments in content operations, integrated ecosystems and content experiences can drive success for marketing professionals in 2023.
Deliver best-in-class campaign performance with exclusive insights from TikTok’s own research.
Crafting captivating interactions at every touchpoint presents brands with a unique opportunity to establish deep connections with their audiences, reaching new heights of success.
The demands of digital advertising mean that automation is indispensable for aligning design and marketing.
A recent Advertising Week Europe panel session revealed the full-funnel impact that a creative approach can have on a campaign.
Navigating the latest trends in digital content can feel complex and challenging, here we take a look at a snapshot of some of the latest trends and best practices to help marketers stay ahead of the curve.
Research shows news brands can help advertisers establish a trusting relationship with consumers that translates into profit.
Despite the threat of recession, marketers are not powerless to drive growth, as a new video series from the renowned effectiveness expert explains.
Building brand trust has a direct relationship to profit. Research from Newsworks reveals a new perspective on what’s behind it, its direct relationship to news brands, and how it can be managed to drive marketing effectiveness and revenue.
Marketers can no longer afford to put sustainability on the backburner. That includes selecting media that fully reflects their commitment to CSR. But how can they set aside misconceptions to ensure they’re making the right choice?
Forrester’s latest research into the loyalty market demonstrates the things brands need from technology vendors, with Comarch named a strong performer.
Global livestreaming service Twitch might be best known for gaming, but it’ll be far more than fans of RPGs (role-playing games) and triple-A titles flocking to its annual IRL gathering later this year. From fans of cooking, music and fashion, to DIY and interior inspo, thousands of diverse content creators and consumers will be making […]
Addressable TV helps brands increase ROI with data-driven capabilities, including a new opportunity to reach audiences in market for their products.