‘Premier league’ marketers: What brands can learn from elite sport
Marketing Week PartnerMarketers, like sportspeople, must focus on the ‘hard yards’ that make the moments of glory possible.
Performance on people’s terms: How to drive growth while respecting privacy
Marketing Week PartnerAdvertisers can no longer rely on browser-based technologies to power performance campaigns, but they can still deliver growth without compromising privacy by using API technology.
How TV helps brands jump over the moon
Marketing Week PartnerBrands of all sizes are increasingly using TV advertising to take them to the next stage of growth, and recognising the effectiveness it delivers.
Practical steps to get your brand metaverse-ready
Marketing Week PartnerConsidering a brand activation in the metaverse? Here’s how to plan for success.
Why ‘brand gen’ is the secret to effective, full-funnel B2B campaigns
Marketing Week PartnerBrand marketing and demand generation are too often separated, which leads to misalignment and loss of impact. B2B marketers should look to ‘brand gen’ campaigns to unite them.
How to set up a marketing organisation for growth in today’s media landscape
Marketing Week PartnerEmbracing data-driven marketing is vital for business growth, but to achieve this organisations need to commit to constant experimentation and learning.
What is the metaverse, and should your brand care about it?
Marketing Week PartnerKicking off a new series exploring the role of the metaverse in marketing now and tomorrow, we explore whether it’s time to start building a virtual community for your brand.
Five key ways to use WhatsApp in marketing
Marketing Week PartnerMost marketers are familiar with WhatsApp, but not necessarily as a marketing channel, so here are five tips for how brands can use it effectively.
Six trends in TV advertising marketers must consider in 2023
Marketing Week PartnerTV audiences are fragmenting as the number of streaming channels grows. Meanwhile, the recession makes it more important than ever for brands to understand viewing habits to maximise the effectiveness of their spend.
Frustration, time-wasting and inefficiency: Improving the state of digital content
Marketing Week PartnerNew research shows good content management is central to team productivity and performance, and digital asset management systems are key to this.
Levers of growth: How the role of digital marketing has transformed
Marketing Week PartnerDriving growth requires campaigns to serve both long- and short-term objectives, which means digital marketing must be effective all the way through the funnel. Here’s how brands can achieve it.
Why cross-channel campaigns are the way to build profitable brands
Marketing Week PartnerWhen marketers question their own assumptions about channels, data reveals advertising delivers more long-term ROI than previously thought, particularly from cross-channel campaigns.
How ABM is driving ServiceNow’s goal to treble sales by 2026
Marketing Week PartnerThe cloud software company is focusing on retaining and growing its biggest customers in order to achieve its revenue target of $16bn in three years.
Seven myths about TV advertising – and why you shouldn’t believe them
Marketing Week PartnerFirst-time TV advertisers will need to see past stereotypes that it is costly, hard to measure and in decline. Here’s why those views are outdated.
