For the shopper tired of consumerism, an alternative way to share in the experience has come to light – buying into the shopping business. By Virginia Matthews Despite the annual spectacle of shopaholics queuing their lives away for the standard January sale “bargains” of remaindered china and discontinued TV sets, serious moves are afoot to […]
Crispbread company Ryvita has appointed Collett Dickenson Pearce to give the brand broader appeal. The product, which is associated with slimming and has traditionally been aimed at young women, will now target a wider age range. The Ryvita brand will also be repositioned as a high-fibre addition to a healthy diet rather than as a […]
Lancme is gambling ú500,000 of its advertising budget on the Nineties relaunch of a 25-year-old fragrance. O de Lancme was first launched in 1969 as the “light and fresh” fragrance for the Seventies.
Speculation surrounds Maurice Saatchi’s future. But in the media coverage two issues of corporate concern have been largely overlooked.
Jeremy Sinclair
IPC SouthBank division has promoted publisher Sandy Gale to publishing director of the Women’s General Interest Group. Gale will take responsibility for all the group titles following fellow publisher Jackie Newcombe’s move to the Women’s Weeklies Group last week. The group includes Woman and Home, Essentials, Family Circle, Living, Practical Parenting, and Our Baby. “It […]
NatWest is testing electronic shopping kiosks in its branches as it considers introducing live video links in cash machines and home banking systems. Six multimedia videoconferencing kiosks will be installed in NatWest and Thomas Cook branches this week. The interactive touchscreen systems allow users to access videos and make live video links to operators. Users […]
Newspaper groups are renewing their pressure on the Government in a bid to relax barriers to greater press ownership of TV interests. Members of the British Media Interests Group meet on January 17 to finalise a second report to be presented to National Heritage Secretary Stephen Dorrell later this month. The report will address the […]
I was reported in last week’s publication in saying that Camelot was not achieving its target. Can I clarify this – we are not privy to Camelot’s targets for how their business will build up in the early months. It is aiming to achieve a revenue of ú32bn over the seven-year life of their contract […]
Customer service no longer ends at the supermarket checkout – increasingly retailers are turning to customer magazines as a way of raising brand profile, boosting sales and drawing shoppers into the customer loyalty fold. By David Reed
All eyes are turned to National Heritage Secretary Stephen Dorrell as he struggles to find a panacea for the cross-media ownership grievances, but will a government nervously facing a General Election deregulate and be damned, or fudge a compr
While thousands of spotty snorkel-parkered teenagers hook up to the global information superhighway – trading in their train-spotting manuals for modems – global computer giant IBM has proved a little slower off the mark. Hundreds of phone calls, one advertising agency and no less than six PR people were used to set up an interview […]
Barclaycard is to become the first UK credit card to offer services on the Internet with the launch of an interactive electronic magazine. The new service, Barclaycard Netlink, allows Internet users to request a Barclaycard application form and enter prize competitions using e-mail. Card customers will also soon be able to exchange Barclaycard Profiles points […]
Virgin is planning to launch a lifestyle music consumer title with Haymarket Magazines. A men’s music interest magazine is understood to be one option under consideration. The discussions follow Virgin Group’s recent diversification into soft drinks and financial services. However, the initiative is understood to have come from Haymarket, which is assessing the merits of […]
Reuters Radio News has won the contract to supply news to Virgin 1215 and its new London service. The move is being seen as a boost to Reuters’ hopes of offering a rival syndicated radio news service to Independent Radio News. IRN, jointly owned by major commercial radio groups, supplies 124 stations. It is offered […]