Marketing Week

Marketing Week

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Marketing Week

British Airways Holidays is launching a new press and poster campaign which is worth more than ú500,000, and aimed at increasing awareness of the airline’s holiday business. The campaign is by Saatchi & Saatchi, and features aerial photography of three locations, Antigua (above), Arizona and Bangkok. The strapline is `Holidays down there brought to you […]

New Campaign – BA

Marketing Week

British Airways Holidays is launching a new press and poster campaign which is worth more than ú500,000, and aimed at increasing awareness of the airline’s holiday business. The campaign is by Saatchi & Saatchi, and features aerial photography of three locations, Antigua (above), Arizona and Bangkok. The strapline is `Holidays down there brought to you […]

1994: Year of the brand challenge

Marketing Week

The recession may be over, but years of austerity – and new consumer attitudes – took their toll, forcing many companies to change their approach. For some, their experiments were a complete disaster.

Zenith regains 5m from Mars

Marketing Week

Zenith Media has clawed back 5m of Mars brands from rival media buyers days after Maurice Saatchi was ousted from Zenith parent Saatchi & Saatchi plc. The realignment is a signal that Mars’s year-long disagreement with Zenith over its winning of the 5m Terry’s Suchard business is now over. However, the decision appears to have […]

Legion launches new ads

Marketing Week

The Royal British Legion has unveiled a new ú350,000 advertising campaign and a fresh corporate identity as it struggles to match its income to its expenditure.