Marketing Week is now taking your votes for the 2015 Data Professional of the Year Award, with the final shortlist including marketers from the likes of Channel 4, eHarmony and The Guardian.
Marketing Week has partnered with ad agency Innate Motion for the upcoming ‘The Sound of Change’ event, which will explore how marketers can learn from musicians when it comes to appealing to millennials and generation z.
At the Vision 100 party, top marketers from brands including Clear Channel and Macmillan discussed the optimal structure for a marketing-driven organisation. Ideas ranged from making sure the CMO is on the board to breaking down silos to foster innovation and ideas.
From understanding data to programmatic and the shift in marketing from the ‘creative and fluffy’ to the ‘analytical and accountable’, find out what some of Marketing Week’s Vision 100 from brands including Yahoo, Hailo and UKTV think will be the big trends impacting CMO’s jobs.
Marketers from ITV and the BBC, Hailo and Mamas and Papas, Yahoo and P&G, joined Marketing Week for an evening of networking and drinking and a little bit of magic to celebrate the second in our Vision 100 series.
Marketing Week and our sister brands – Creative Review, Econsultancy, Celebrity Intelligence and the Festival of Marketing – are out in force. Whether you want to discuss editorial coverage, commercial partnerships, marketing partnerships or taking part in our award-winning events, our team are keen to meet you. Get in touch!
Festival of Marketing: 11-12 November 2015 The award-winning Festival of Marketing is the place where 3,000 marketers, brands and agencies meet to celebrate, discover, connect and shape the future of marketing. The two-day Festival is the brainchild of industry influencers Marketing Week, Econsultancy, Design Week and Creative Review. See full agenda Book now
With online video becoming an integral tool for consumers and marketers alike, Marketing Week and Econsultancy have teamed up for a new one day Video Masterclass featuring speakers from brands such as Reebok, Wooshii and ITN as well as agencies such as Seven and Experian.
The rapid growth of smartphone use is giving brands a golden opportunity to understand consumers’ behaviour wherever they are. But with this opportunity is a great challenge. The almost endless amount of data available means that it’s often difficult to know where to start when analysing the information. Marketing Week Market Research Showcase is your […]
Holland & Barrett CMO Lysa Hardy encourages marketers to step out of their comfort zone and start doing more.
With well established marketing terms evolving on what seems like a weekly basis, our pals at sister title Econsultancy have put together a colossal digital marketing jargon-buster.
As digital continues to drive ad spend and as mobile becomes increasingly central to that growth, it’s time for brand marketers to do away with digital silos, says Millennial Media’s Stephen Jenkins.
Retail guru Theo Paphitis talks candidly about his approach to marketing, new retail models and the future of the high street.
Marketing Week’s Features Editor Michael Barnett brings you live updates from the world’s biggest ad-extravaganza, the Super Bowl. Opinion and commentary on the night’s biggest campaigns, social stunts and controversies.