The industry is keen to flex its creative muscles, but will budget-busting flamboyance look badly out of place as consumers edge out of lockdown and into a recession?
A digital-led marketing approach is opening up new channels for the International Olympics Committee, allowing it to reiterate its values ahead of the postponed Tokyo 2020 Games.
The tech giant’s UK CMO Paul Bolt believes future success will be gained by staying “humble” and remaining optimistic about the challenges of a post-pandemic world.
Ahead of the new season kicking off on Sunday, the sport’s marketing boss Ellie Norman discusses racing, racism and responsibility.
GfK’s latest flash report brings some good news ahead of this weekend’s ‘re-opening day’, but comes with a warning about a fragile economy.
Companies should think twice about heavy discounting and seek to maintain a premium price strategy if they want to build brand equity as recession bites.
The ability to anticipate and satisfy consumer needs in a rapidly changing market will be key to success during the pandemic and beyond, as the likes of Mastercard and Budweiser have shown.
Amazon tops BrandZ’s ranking of the 100 most valuable global brands for the second year in a row, keeping Apple in second as Google slips to fourth.
The social media platform was one of this year’s big new entries, but can it replicate the success of competitors like Instagram?
The cancellation of major sports competitions due to Covid-19 has forced brands to rethink their strategies. While some struggled to adjust, others saw possibilities for a different approach to storytelling.
As notions of leadership are redefined during Covid-19, a softer, more transparent approach is emerging as the best way to maintain trust.
First introduced in 2002, one of the most successful taglines in recent ad history began life as a snippet of dialogue.
The luxury sector needs to fully embrace the possibilities of ecommerce if it wants to maintain engagement with consumers in the new socially distanced world.
Marketing Week reviews the latest books and articles for marketers.
With the help of agency ForwardPMX, the holiday company successfully found a distinctive, trusted voice in a crowded sector.