Connecting with new people and discovering fresh ideas is very much at the heart of Very Group CMO Carly O’Brien’s marketing philosophy, as is learning to strike the right balance between daily concerns and the long-term picture.
The 2020 crop of Christmas campaigns could be ushering in a new age of diversity in television ads.
TikTok is the favoured online happy place for millions of global users, one that celebrates self-expression and individuality, where the default setting is always to be positive, active and just a bit silly. Now, as it turns increasingly to more serious matters, will brands finally find a way to join in?
M&S Food marketing director Sharry Cramond explains why lessons learned under lockdown influenced this year’s Christmas ads.
The growing popularity of ‘buy now, pay later’ brands suggests a disconnect between younger consumers and traditional credit card providers. As we move into an increasingly cashless society, is the concept set to become part of the mainstream shopping experience?
This month’s GfK research signals more pessimism and unease in the crucial run-up to Christmas.
The latest IPA Bellwether Report shows small signs of improvement compared to the “nadir for UK marketing budgets” seen during the second quarter, but the devastating effects of Covid-19 continue to be felt across all sectors.
From flourishing in the world of gaming to changing the face of fitness, Marian Holties has always been up for chasing the next challenge and learning the nuances of each new market as she goes.
Launched 10 years ago to bring in extra ad revenue for the ailing Independent, the i’s loyal readership provided the launch pad for a much-needed marketing push.
Creating a culture of effectiveness doesn’t necessarily mean being a slave to KPIs and other metrics, argues Cancer Research UK marketing boss Philip Almond.
The celebrated singer, songwriter and producer explains why the mass appeal of pop still exerts a powerful hold after nearly 50 years of hit-making.
ITV believes its “honest, direct and organic relationship” with creative agency Uncommon is helping the broadcaster radically change perceptions and increase its relevance within society.
The 2020 BrandZ list of the UK’s most valuable brands came with a stark warning of impending doom, or at best irrelevance, for some of the country’s biggest names. But is such pessimism premature?
The marketing department can take a lead when it comes to creating a customer-centric organisation, but it shouldn’t be left to do all the work itself, says Lego CMO Julia Goldin.
Schultz comes in as CMO at a pivotal point for Facebook as it faces a difficult period with the upcoming US election.