TikTok crashes into BrandZ’s top 100 as the highest new entry
Matt BarkerThe social media platform was one of this year’s big new entries, but can it replicate the success of competitors like Instagram?
The social media platform was one of this year’s big new entries, but can it replicate the success of competitors like Instagram?
The cancellation of major sports competitions due to Covid-19 has forced brands to rethink their strategies. While some struggled to adjust, others saw possibilities for a different approach to storytelling.
As notions of leadership are redefined during Covid-19, a softer, more transparent approach is emerging as the best way to maintain trust.
First introduced in 2002, one of the most successful taglines in recent ad history began life as a snippet of dialogue.
The luxury sector needs to fully embrace the possibilities of ecommerce if it wants to maintain engagement with consumers in the new socially distanced world.
Marketing Week reviews the latest books and articles for marketers.
With the help of agency ForwardPMX, the holiday company successfully found a distinctive, trusted voice in a crowded sector.
Life under lockdown is sparking a shift in how brands recognise and prioritise mental health issues.
The coronavrius has left many companies ripping up carefully laid plans with the intention of starting all over again later in the year. But could this actually be the best time to go to market?
Far from reaching ‘peak subscription’, services that create a feeling of value-added membership and tap into the trends in contemporary culture are headed for a bright future.
A famous old name turned its fortunes around and repositioned itself as the leading whisky brand thanks to clever targeting and content creation.
A more creative approach to hiring could pay dividends for organisations both during – and after – life under lockdown.
By embracing innovative technology and ideas, arts organisations are finding new ways to survive the lockdown and build engagement for the future.
With traditional live sporting events on hold during the coronavirus crisis, action-starved fans are turning to esports for their competitive fix. Now sponsors and broadcasters are taking note.
Pushing back the Games to 2021 is a challenge for sponsors, but it also means they have another year to prepare for one of the world’s greatest sporting events.