Changing its name and launching a new website presented Refinitiv with a tough SEO challenge, but after generating 20 million links in one year, it was a challenge the brand met head on.
Although still negative overall, expectations around marketing jobs has improved thanks in part to the government’s extension of the furlough scheme.
The latest IPA Bellwether data finds the worsening pandemic and Brexit reality took a toll on marketing budgets during the fourth quarter, but optimism is growing that the sector will bounce back.
Direct-to-consumer brand Thinx challenged people to think differently about menstruation.
The car brand is investing hundreds of millions annually over the next five years as it looks to create a seamless digital experience for customers.
Consumer insights fueled a nudge campaign that helped drive sales of Irish haddock, hake and whiting.
Ralph Lauren turned to data to learn more about its customers and wean them off a diet of discounts.
Octopus Energy used art to inspire people to take action on climate change resulting in an additional 37,000 new customers.
Extensive market research led the British Army to shift its focus to overcoming failure as it looks to implement new econometric measures to assess performance.
MyTenNights, which automates donations during Ramadan, cut through charity chatter with a donor-centric campaign resulting in a 153% rise in donations.
From streaming giants consolidating their positions to the influence of gaming and the growth of contextual advertising, Marketing Week picks the media trends that will shape the year.
Technology is helping make B2B market research easier and cheaper for everyone from corporates to SMEs, but will communications improve as a result?
Coughs and sneezes spread a marketing message for Covonia in a category-first campaign.
Toyota targeted mainstream drivers wary of new tech and reluctant to be early adopters.
In a recessionary environment where budgets are under pressure, market research needs to “loosen up”, show how it fuels creativity and adopt the language of the C-suite, or risk being devalued by business.