The Inside Story: On a mission to break the mould, Lastminute.com’s guerrilla-style marketing and fierce challenger brand mentality, laced with lashings of humour, helped disrupt the travel industry forever.
It was an unorthodox career path that led Meghan Farren to become CMO of KFC UK and Ireland, which is why she believes being bold enough to take calculated risks can pay off in the long run.
Brands across the marketing spectrum are reaping the rewards of joining forces with design at the start of the strategic process.
BT Sport took the message to the fans with a data-driven campaign to drive subscriptions.
Consumer insights saw Tena shake up the market for incontinence products, helping it protect its position as the category leader.
A bid to offer ‘More than TV’ has seen one of Britain’s biggest broadcasters steer the national conversation towards mental health.
Nationwide took practical action to overcome a widespread lack of saving among people in the UK, helping it arrest the decline in savings rates.
The British Army has evolved its ‘This is Belonging’ platform over the past four years to appeal to new parts of society and continue to meet its recruitment targets.
With a focus on reflecting and shaping UK culture in everything it does, ITV has addressed questions about its content and achieved its aim of being about ‘More than TV’.
Virgin Media developed a ‘brand generosity’ campaign to retain customers that normally leave in the New Year.
Tesco decided a dose of nostalgia would be healthy for shoppers worried about Brexit.
Millions of people have thought more seriously about mental health thanks to one of the UK’s biggest broadcasters.
BT Sport combined data with creativity, resulting in a 30% uplift in subscriptions.
BT used AI to get to the heart of the nation’s conversation about football.
BT Sport changed its marketing strategy to reflect changes in the competitors it faced.