John Lewis poised to unveil ‘modernised brand purpose’
Matthew ValentineJohn Lewis chairman Sharon White kicks off a review of the brand purpose in a bid to gain a deeper understanding of the issues motivating customers.
John Lewis chairman Sharon White kicks off a review of the brand purpose in a bid to gain a deeper understanding of the issues motivating customers.
The hospitality sector has found QR codes to be an ideal tool for reassuring nervous customers as they return after the Covid-19 lockdown.
As car makers shift their focus from selling cars to providing mobility their brands are changing accordingly.
The pandemic may have caused major disruption to the ad market as global brands pulled spend, but cheaper media prices offer an opportunity for savvy companies to do more with less.
Big ideas, human truths and Bob Hoskins came together in this IPA award winning campaign to help BT put itself at the heart of communication.
Marketing Week reviews the latest books and articles for marketers.
How will graduates find entering the workplace during a downturn? We ask the class of 2008 how they coped.
The retailer hopes the new scheme will offer a more personalised experience and feel “instantly rewarding”.
P&G’s chief brand office Marc Pritchard has warned media channels, networks, platforms and programmes that it will pull ad spend if they do not accurately and respectfully portray Black people.
A new generation of marketing leaders are emerging during the Covid-19 crisis with very different goals to their predecessors.
GVC group managing director Dominic Grounsell has sought out broad marketing experience in a career that has covered multiple sectors, but he believes getting to know yourself should be an essential workplace KPI.
Marketing Week reviews the latest books and articles for marketers.
Marketing Week reviews the latest books and articles for marketers.
Customer journeys are changing rapidly under lockdown, as digital adoption accelerates and safety becomes the number one issue in physical retail.
As traditional measures of success are being challenged by the Covid-19 crisis, brands are developing new KPIs to assess the effectiveness of their teams.