What next for the Ted Baker brand?
Matthew ValentineOn the brink of administration and looking for a new buyer, the retailer needs some love if it’s going to survive on the UK high street.
On the brink of administration and looking for a new buyer, the retailer needs some love if it’s going to survive on the UK high street.
The Unilever-owned brand wants to “create FOMO” with its fragrance launch, rolling out the latest phase of its long-term Gen Z focused strategy.
AI: Beyond the Hype. Generative AI offers B2B brands a wealth of opportunity but marketers are experimenting with an edge of caution.
The ASA has upheld three complaints made by Sainsbury’s against Aldi.
As Unilever looks to separate its ice cream business, which could result in demerger or a sale, the health of its ice cream brands including Ben & Jerry’s and Magnum is crucial.
Home improvement retailer Wickes says it has increased its female customer base by 69% thanks to its “proactive marketing to women”.
There’s many reasons why greater alignment between the sales and marketing team can improve business outcomes. But how far should these go? And how can B2B marketers find the right balance?
B2B brands have been slow on the uptake when it comes to using influencer marketing strategies. But with the trend increasing knowing the watchouts and determining the potential of B2B influencers is key.
Our State of Market Research series concludes with a look at what is to come in the field of market research. From the advent of new technology to an uncertain economic climate; it remains a fascinating and volatile industry.
The State of Market Research series continues with an examination of the role internal data has played in the seemingly diminishing position of market research. Is internal data a cheap effective resource or is it leading brands to false conclusions?
Marketing Week’s exploration of the state of market research continues as we explore whether marketers put too much stock into quantitative research and the occasions when it is used to poor effect.
In the second part of our series on market research, we explore if spending 5% of your budget on market research still holds true in challenging economic times – and the consequences if you ignore it.
Luxury brands have always used packaging as an effective way to showcase their quality to the consumer, but with stricter regulations from the EU on the way this is all set to change.
With a host of retailers returning their attention to physical retail, finding new formats that entice consumers could be key to growth.
Outgoing Unilever CEO, Alan Jope, said its top performing brands are benefitting from the “strongest innovation line-up” it has had for years.