‘Carrying masses of baggage’: Why are marketers on the defensive?
Matthew ValentineFighting to protect their budgets and under greater scrutiny than their peers – who often believe they can do the job better – should marketers be on the defensive?
Fighting to protect their budgets and under greater scrutiny than their peers – who often believe they can do the job better – should marketers be on the defensive?
The Advertising Standards Authority (ASA) is engaged in a wider project to tackle misleading claims around the treatment of menopause symptoms.
Not-for-profit, politically neutral group Reform Political Advertising has mobilised a panel to review factual claims in all parties’ ads in the run-up to the general election.
Attracting new, younger global audiences from different demographics is a priority for the tennis championship, explains marketing director Usama Al-Qassab.
Forget FOMO, could fears someone might derail the strategy be dragging marketers into unnecessary meetings leading to confusion, unclear decision making and burnout?
B2B marketers must take into account the needs of both ‘target’ and ‘hidden’ buyer groups and tap into their ‘true emotional states’ to drive growth, according to research from LinkedIn and Bain & Company.
Just 10% of SMEs offer some form of private healthcare to their employees, a huge market for growth that Bupa is targeting in its new campaign.
The value of UK advertising exports grew by 15% to reach £18bn in 2023, a figure four times higher than a decade ago.
James Watt has launched influencer platform Social Tip, designed to counteract “conventional” ways of marketing, which are becoming “less and less effective”.
We arm you with all the numbers you need to tackle the week ahead.
Could a hybrid approach cherry picking the best of zero-based budgeting gain ground with marketers?
Consistent use of a “red thread” of brand identity is bearing fruit for the brand, says director of marketing Aislinn O’Connor.
Ahead of the launch of the Euros this evening, ‘No More Injury Time’ from the National Centre for Domestic Violence and Solace, aims to draw attention to the 38% rise in abuse when the England men’s football team loses a tournament.
Exclusive Marketing Week data finds fewer marketers feel more attention is being paid to proving the effectiveness of their work.
From winning over the CFO to ensuring the CEO has your back, marketing leaders must form alliances if they want to be at the top of the corporate agenda.