Salary Survey 2022: Marketing team restructures accelerate to fit new reality
Matthew ValentineAs the rate of team restructures ramps up and specialisms are added with greater frequency, how are brands resourcing to meet the challenges of 2022?
Growth Hacks: Lovehoney on finding a space in pop culture
Matthew ValentinePursuing partnerships, entering awards and carving out a place in culture are all strategies that have helped sexual wellbeing brand Lovehoney achieve global growth.
McDonald’s new loyalty scheme has ‘exceeded expectations’ as digital sales jump
Matthew ValentineAccording to McDonald’s CEO Chris Kempcziski, the fast food chain’s global loyalty scheme has been the “single biggest driver of digital adoption” and is on its way to becoming the world’s largest loyalty programme.
Diageo credits marketing investment boost for powering growth
Matthew ValentineDiageo increased marketing investment by 27% in the six months to the end of last year, ahead of sales growth, as it looks to build the business for the future.
Volvo on using its ‘creative superpowers’ to attract next generation drivers
Matthew ValentineTargeting some “fairly lofty growth aspirations” in 2022, Volvo plans to use its “marketing machine” to attract a new generation of customers.
Revolut on its mission to ‘disrupt marketing the way we disrupt banking’
Matthew ValentineRevolut is in the process of hiring 45 marketers and sees the expansion of its marketing team as a key element in its bid to become market leader.
Sainsbury’s ramps up value play with ‘bold new wave’ of Aldi price matches
Matthew ValentineOffering low prices is a “key priority” for the supermarket, which is pledging to match discounter prices across more ranges despite surging festive sales of premium products.
Dreams marketing boss Simon Moore on the beauty of a back-up plan
Matthew ValentineHaving chosen a career in marketing after a life in the Armed Forces was ruled out, Dreams marketing director Simon Moore has been drawn to companies undergoing transformational change ever since.
Is time the most underrated metric in marketing?
Matthew ValentineIs the trade-off between short-term metrics and long-term brand building setting marketers up to fail when it comes to appreciating the importance of time for both brands and consumers?
Meet the B2B marketers winning the battle for brand
Matthew ValentineWhile sales may have ruled the roost in B2B for decades, marketers are using their influence and experience to show their businesses the value of investing in a long-term brand building agenda.
One marketer on her knack for seeking out high-growth sectors
Matthew ValentineHaving started her career in telecoms working for T-Mobile, Virgin Media and Apple, Anisha Patel is now head of marketing at property firm GPE, and while she may have switched sectors she has stayed true to a commitment to making life easier for customers.
‘Covid lit the touchpaper’: Exploring the ‘inexorable’ rise of ultra-fast convenience
Matthew ValentineAccelerated by lockdown and spanning everything from meal kits to grocery deliveries, the convenience revolution shows no signs of slowing down.
UK customer experience dips for first time in four years
Matthew ValentineWhile consumers say experience has taken a downturn, digital-first brands and businesses with a sustainability agenda are bucking the trend.
‘It’s customers that mark our homework’: M&S Food’s top marketer on its turnaround
Matthew ValentineM&S Foods’ Sharry Cramond was talking at an event hosted by YouGov during which it revealed the “best brands” of 2021.
Tesco hopes to capture the nation’s mood as it preps for season of ‘well-deserved celebrations’
Matthew ValentineThe supermarket’s festive ad is inspired by research revealing the British public’s determination to have a good time this Christmas “no matter what”, following last year’s cancellation.