‘Covid lit the touchpaper’: Exploring the ‘inexorable’ rise of ultra-fast convenience
Matthew ValentineAccelerated by lockdown and spanning everything from meal kits to grocery deliveries, the convenience revolution shows no signs of slowing down.
UK customer experience dips for first time in four years
Matthew ValentineWhile consumers say experience has taken a downturn, digital-first brands and businesses with a sustainability agenda are bucking the trend.
‘It’s customers that mark our homework’: M&S Food’s top marketer on its turnaround
Matthew ValentineM&S Foods’ Sharry Cramond was talking at an event hosted by YouGov during which it revealed the “best brands” of 2021.
Tesco hopes to capture the nation’s mood as it preps for season of ‘well-deserved celebrations’
Matthew ValentineThe supermarket’s festive ad is inspired by research revealing the British public’s determination to have a good time this Christmas “no matter what”, following last year’s cancellation.
How brands can stand out on the digital shelf
Matthew ValentineThe boom in ecommerce brought about by the pandemic means standing out on the digital shelf is a priority for brands large and small, but does the battle start offline?
Sainsbury’s grabs online share with digital marketing push
Matthew ValentineFinding consumers are “really responding” to digital marketing, Sainsbury’s is celebrating its status as the UK’s second largest online grocery retailer after increasing market share.
Mastercard on why marketing ‘brings sustainability to life’
Matthew ValentineMastercard marketing boss Raja Rajamannar argues that while the CEO might be in the driving seat on sustainability programmes, it is the marketing department that makes these ideas a reality.
Reusables brand Chilly’s on its mission to outlaw single-use plastic
Matthew ValentineReusable bottle and container brand Chilly’s believes its positive vision of a UK without plastic pollution will resonate with consumers crying out for change.
‘Not just a sponsorship’: TCS and Jaguar join forces on Formula E deal
Matthew ValentineA global partnership between Tata Consultancy Services and Jaguar Land Rover hopes to accelerate the development of electric vehicles and help both brands rev up their sustainability agendas.
Ryanair eyes accelerated recovery with pledge to cut CO2
Matthew ValentineInvesting in new aircraft and improving the customer experience, Ryanair is positioning itself as a green airline of choice as it ramps up targets for post-Covid growth.
Welcome back: Marketers on negotiating the return to office life
Matthew ValentineMarketers who changed jobs during lockdown, or hired new recruits remotely, reveal how they are shaping the future of office life.
Helen Edwards: Marketers beware the growth killer of convergence
Matthew ValentineBrand extensions and DTC goals are distractions from real innovation and meaningful growth, argues Helen Edwards.
Comedy legend John Cleese on why less work and more play aids creativity
Matthew ValentineA firm believer that creativity can be taught, Cleese also notes that the people in charge of companies seldom understand the process.
Ikea on why agency relationships need consistency to thrive
Matthew ValentineA decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.
Why marketers should feed consumers’ ‘need for autonomy’
Matthew ValentineAddressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Nathalie Nahai.