‘Covid lit the touchpaper’: Exploring the ‘inexorable’ rise of ultra-fast convenience
Matthew ValentineAccelerated by lockdown and spanning everything from meal kits to grocery deliveries, the convenience revolution shows no signs of slowing down.
Accelerated by lockdown and spanning everything from meal kits to grocery deliveries, the convenience revolution shows no signs of slowing down.
While consumers say experience has taken a downturn, digital-first brands and businesses with a sustainability agenda are bucking the trend.
M&S Foods’ Sharry Cramond was talking at an event hosted by YouGov during which it revealed the “best brands” of 2021.
The supermarket’s festive ad is inspired by research revealing the British public’s determination to have a good time this Christmas “no matter what”, following last year’s cancellation.
The boom in ecommerce brought about by the pandemic means standing out on the digital shelf is a priority for brands large and small, but does the battle start offline?
Finding consumers are “really responding” to digital marketing, Sainsbury’s is celebrating its status as the UK’s second largest online grocery retailer after increasing market share.
Mastercard marketing boss Raja Rajamannar argues that while the CEO might be in the driving seat on sustainability programmes, it is the marketing department that makes these ideas a reality.
Reusable bottle and container brand Chilly’s believes its positive vision of a UK without plastic pollution will resonate with consumers crying out for change.
A global partnership between Tata Consultancy Services and Jaguar Land Rover hopes to accelerate the development of electric vehicles and help both brands rev up their sustainability agendas.
Investing in new aircraft and improving the customer experience, Ryanair is positioning itself as a green airline of choice as it ramps up targets for post-Covid growth.
Marketers who changed jobs during lockdown, or hired new recruits remotely, reveal how they are shaping the future of office life.
Brand extensions and DTC goals are distractions from real innovation and meaningful growth, argues Helen Edwards.
A firm believer that creativity can be taught, Cleese also notes that the people in charge of companies seldom understand the process.
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.
Addressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Nathalie Nahai.