With Marketing Week research revealing a socio-economic pay gap of 19.1% and the representation of working-class people in the creative industries going backwards, is it time marketing addressed its “class crisis”?
With 11% growth in ‘sustainability’ as a skill for marketing jobs in the past year, do marketers have the right skills to thrive in the green economy?
Recognising the need to be “more radical”, the Financial Conduct Authority has the backing of senior leadership to make marketing a “vital” part of its fight against fraud.
The retailer plans to invest “as much as it possibly can” in digital marketing, after adopting “new and more effective ways” to maximise return.
From building brands at Ancestry and Betfair to taking on the incumbents at Moo and Hometree, Paul Lewis has built his career on growing startups and injecting “brand flair”.
With loyalty schemes being either launched or revamped in growing numbers, the more consumers see of best in class propositions the more brands must fight to meet their expectations.
Despite facing 10 months of Covid-enforced closure, PureGym claims adversity has made the business stronger and clarified its purpose as a “health brand”.
As brands grapple to define what hybrid means to them, they must balance offering an effective office experience with the needs of employees working from home.
Despite the fact 82.6% of marketers say hybrid working is important to them, almost one in 10 have had a request for greater flexibility turned down by their employer.
From surging subscriptions to the art of retention, brands share plans to capitalise on their lockdown boom two years into Covid.
The new brand identity for GSK Consumer Healthcare, created with input from employees and consumers, will run in more than 100 markets globally.
With online DTC sales up 9% in 2021, Volvo is using the UK as a ‘pilot market’ for exploring new sales strategies.
Coca-Cola has committed to increasing consumer marketing spend to pre-pandemic levels, having already “significantly stepped up” investment compared to last year.
Exclusive data reveals team restructures accelerated last year, as companies of all sizes grappled with how to make their marketing team fit for the post-Covid reality.
As the rate of team restructures ramps up and specialisms are added with greater frequency, how are brands resourcing to meet the challenges of 2022?