Extensive market research led the British Army to shift its focus to overcoming failure as it looks to implement new econometric measures to assess performance.
MyTenNights, which automates donations during Ramadan, cut through charity chatter with a donor-centric campaign resulting in a 153% rise in donations.
From streaming giants consolidating their positions to the influence of gaming and the growth of contextual advertising, Marketing Week picks the media trends that will shape the year.
Technology is helping make B2B market research easier and cheaper for everyone from corporates to SMEs, but will communications improve as a result?
Coughs and sneezes spread a marketing message for Covonia in a category-first campaign.
Toyota targeted mainstream drivers wary of new tech and reluctant to be early adopters.
In a recessionary environment where budgets are under pressure, market research needs to “loosen up”, show how it fuels creativity and adopt the language of the C-suite, or risk being devalued by business.
Getting bikers to talk about safety required some lateral thinking from Highways England.
Staff at Sainsbury’s in Bath created the chain’s first signing store for the hard-of-hearing attracting worldwide media recognition.
A Covid vaccine could save jobs and kickstart the rescue of the hotel and hospitality sectors. But it will be a long road to recovery and it may involve a painful reckoning for some.
Aldi is hoping to replicate the success of previous Christmas campaigns with its carrot-based adventure.
Samsung Electronics’s Sharon Hegarty says breadth of experience can be as important as simply moving upwards when it comes to shaping a career.
Consumers rethink what value means in times of crisis. Do marketers need to be more involved when brands do the same?
Tesco achieved consumer engagement and sales uplift by putting an emotional spin on a price-driven campaign
Diageo launched a global online training programme for bartenders to keep one of the most social work communities together during lockdown.