Media buyers give cautious welcome to arrival of SeeSaw
Mark BanhamMedia buyers have expressed cautious optimism over the much-anticipated launch of SeeSaw, the online video-on-demand site from broadcaster Arqiva, which launched in beta on Tuesday.
Media buyers have expressed cautious optimism over the much-anticipated launch of SeeSaw, the online video-on-demand site from broadcaster Arqiva, which launched in beta on Tuesday.
SeeSaw, the online video-on-demand service from Arqiva, born from the ill-fated Project Kangaroo, will only offer pre- and mid-roll video advertising in a move away from the online display model.
Aegis digital agencies de-construct and Anorak are to merge into parent company Glue London, new media age understands.