Is product placement out of control?
Mindi ChahalThe tactical advantage is questionable when more than 60 brands can share the screen.
Sport England: ‘It’s incredibly important for brands to have teams that represent reality’
Mindi ChahalCannes 2015: Sport England’s CEO Jennie Price has waded into the diversity debate as the sports council’s campaign ‘This Girl Can’ is shortlisted for a Glass Lions for Change award.
Nestle, Mars and Airbnb to focus on trust, storytelling and collaboration for 2016
Mindi ChahalCannes Lions 2015: Being a consumer-centric brand, using the audience to tell stories, and better serving customers by collaborating with the right partners is on next year’s agenda for marketers at these top brands.
Airbnb: ’Creativity without strategic rigour is a waste of marketers’ budget’
Mindi ChahalSpeaking on a panel hosted by The Economist at Cannes Lions today (22 June), along with Mars CMO Bruce McColl and Nestle’s global head of digital and social media Pete Blackshaw, Jonathan Mildenhall fired up the debate into the battle between data and creativity and why it rests on talent and strategic thinking.
Microsoft’s Kathleen Hall: Diversity and data are big trends at Cannes 2015
Mindi ChahalMarketing Week caught up with Kathleen Hall, CVP Global advertising and media, Microsoft to ask her about the key trends she believes are coming out of Cannes Lions this year.
Five things marketers must attend at Cannes Lions 2015
Mindi ChahalHere’s our top trends, talks and sessions to watch out for at the 62nd Cannes Lions International Festival of Creativity.
Samsung’s insight director explains why everyone at the brand wants to use co-creation
Mindi ChahalQ. Do you believe that the market research industry can keep pace with brands’ needs in digital co-creation? Richard Bates: The development of communities has opened up a fantastic opportunity for businesses to open up and talk to and work with consumers. The industry has focused on developing the platforms and developing the consumer engagement […]
Tesco, The FA and Orange explain the value of online research communities
Mindi ChahalBrands are using co-creation more than ever to get instant insight to inform product and service innovations. So what are the key appeals for marketers?
How can brands make the most of co-creation?
Mindi ChahalMarketers and insight experts give their advice on how to get the best results out of online communities, and explain why it’s key to go in with an objective in mind.
Where online communities are failing
Mindi ChahalThe research industry is not offering brands the support to exploit the co-creation opportunity.
Jeremy Basset, Director of The Unilever Foundry, on working with startups
Mindi ChahalQ. Are projects such as Unilever’s Foundry the best way to for brands to source start-ups? Jeremy Basset: We have experimented in this space and still follow a range of different formats. We do speed dating sessions, where the primary objective is to create a mentorship relationship. Hack sessions, where we put 40 people in […]
How brands can source the best tech startups
Mindi ChahalMatchmaking services can help marketers find innovative new partners.
Interactive ads are not gimmicks but ROI boosters
Mindi ChahalRecent ‘interactive’ poster campaigns from Birds Eye, Carlsberg and Pepsi haven’t just been gimmicks, but are part of a strategic move to get greater exposure and returns from outdoor advertising investment.
Why marketers should have a key role in M&A
Mindi ChahalMarketers must act to preserve brands’ strengths during mergers and acquisitions.
How to ensure M&A benefits your brand
Mindi ChahalThe reason why we have an acquisition strategy is to make sure when we look at businesses we understand: do they fill a talent or strategic need versus a ‘building block’ need? Every company is different and how you handle and manage it according to what the value is to the business is really important. […]