Start-up accelerators: An ideal exchange
Mindi ChahalStart-up accelerator programmes can be launchpads for success for both the mentor and emerging company.
Size doesn’t matter in mobile advertising
Mindi ChahalA study into media consumption on mobile devices reveals that consumers are influenced by environment and context and not just screen size. However, this doesn’t mean brands should follow a one size fits all approach especially in terms of experience.
Researchers should embrace emerging methods to show relevance
Mindi ChahalThree quarters of researchers are using emerging methods despite financial expectations of the industry dipping.
The celebrity CMO
Mindi ChahalCelebrities are being given in-house branding roles but can they add more than just drawing a business into the spotlight and could they ever replace skilled marketers?
Better leadership and service could help brands retain customers
Mindi ChahalIn what is a vital part of customer retention especially at a time when all brands are desperate to keep their customers happy two studies this week show that companies are losing customers due to poor customer service and leadership reputation.
Can brands make use of new research on outdoor media?
Mindi ChahalIn an average day, a person will see 27 roadside posters, 14 bus ads and every time Londoners make a tube journey they will encounter an average of 74 ads according to new research – but how effective are its findings?
Cutting the cloth in style
Mindi ChahalAs Morrisons gets ready to launch its own clothing range and John Lewis hails its Somerset by Alice Temperley line a success, Marketing Week looks at the in house brands that are beating the downturn.
Target generation Y to future proof your brand
Mindi ChahalNew research on Generation Y reveals that almost 70 per cent would buy a market leading brand if friends and family were using it, making them major influencers on the purchase behaviour of this group.
Bringing in audiences other places cannot reach
Mindi ChahalUsing venues outside of their main purpose can attract new audiences, which means marketers can extend their brands reach through partnerships and sponsorships.
Are social media conversations a vital part of brand advocacy?
Mindi ChahalResearch shown to Marketing Week reveals that more brand conversations occur in everyday lives rather than on social media.
Open all hours: the future of the high street
Mindi ChahalThe current gloom on the high street would have us believe that the future is bleak for physical stores, but retailers are using lateral thinking and innovative digital ideas to create shopping outlets fit for the 21st century.
Art of gifting under threat
Mindi ChahalIt has been one casualty after another on the UK high street with Jessops, HMV and Blockbuster going into administration in the same month. As stores made their announcements, the subsequent furore over whether paid-for gift cards and vouchers would be accepted highlighted the issue of consumer protection.
Could women be the future of online retail?
Mindi ChahalIt may come as no surprise that the shopping habits of women and men are different – but it could be women that storm ahead when it comes to online shopping in future according to a new report.
Dual screening tweeters provide opportunities for brands
Mindi ChahalBrands are taking advantage of the trend towards viewers who ‘dual screen’ using Twitter, as research shows that 83 per cent use an official hashtag related to TV programmes in all or most of their tweets.
Baby love brings out the social media in mums
Mindi ChahalNew research suggests that mums-to-be these days are digital savvy and are changing the way they source information and connect with brands.