The Census. It’s compulsory and is conducted to “provide information on housing and population that government needs to develop policies, and to plan and run public services such as health and education,” according to the Office for National Statistics (ONS), but what other value does it have for the research industry?
Consumers will return to the high street if retail brands make shopping an opportunity to dream and explore, rather than a domestic chore, according to research seen by Marketing Week.
Mobile phone based shopping, researching and the general love of the mobile phone are on the rise with research revealing the need for personalised shopping experiences and mobile based insight strategies.
I am absolutely influenced by product placement. In fact watching the latest Ben Stiller comedy The Watch, in which every scene was dominated by an ice cold Budweiser, encouraged me to find the nearest pub to the cinema once the show was done.
With m-commerce tipped to finally come of age in the run up to Christmas, smart retailers need a smartphone and tablet presence. Mindi Chahal explores the mobile options open to marketers.
Consumers are more likely to buy from brands that make purchasing their products simple, new research seen by Marketing Week reveals.
People who say they are price-conscious are, in fact, sticking to big-name brands and shunning discounts, according to new research seen by Marketing Week.
Access to cash is not the only failure in accommodating the needs of the visually impaired, a new study reveals.
In her keynote speech at this year’s Edinburgh TV Festival, Elisabeth Murdoch warned television executives that “traditional” players ignore new digital platforms “at their peril” and that a direct relationship with the viewer is essential to ensure survival.
The prophets of doom predicting the demise of the daily paper have been a bit premature, according to research seen by Marketing Week.
Mobile is at the forefront again this week as the Internet Advertising Bureau (IAB) releases research showing that only 40 per cent of the top 100 brands, such as Tesco, B&Q and Boots, have mobile-optimised websites.
The emergence of social commerce is taking word of mouth marketing to its next level by rewarding friends who go online to recommend products and services with cash, discounts and offers.
Gift giving via social media is growing in popularity, offering brands an opportunity to extend their reach by offering vouchers on group buying-style websites.
It has been tipped as the year of mobile for a few years running now. I’m not sure when mobile marketing will have its time but it seems that promotions via the channel are not working, according to new research.
Research seen by Marketing Week has shown significant change in the size and shape of the British body which could represent an opportunity for high street retailers to boost flagging sales by targeting these consumers. Mindi Chahal reports.