Virgin Media’s Kerris Bright on how being a scientist has influenced her career
Mindi ChahalThe brand’s top marketer, and former neuroscientist, champions the benefits of being both analytical and creative.
The brand’s top marketer, and former neuroscientist, champions the benefits of being both analytical and creative.
Looking at the career path that some of the UK’s top marketers have taken into the profession illustrates the true diversity in skills that are required in businesses today.
As Spotify hits 30 million paid subscribers senior director of international marketing Nikki Lambert, who will be speaking at this year’s Marketing Week Live, explains how data and personalisation, rather than exclusives, differentiate it from a slew of competitors.
As Facebook and Twitter announce developments to improve mobile experiences, are brands’ strategies keeping up with the pace of change and creating truly valuable experiences for consumers?
With social networks increasingly looking at social commerce, giving consumers the opportunity to buy direct from brands, marketers need to understand how to convert today’s browsers into tomorrow’s buyers.
Marketing automation has the potential to deliver targeted communication that cuts waste and maximises ad effectiveness, but marketers need to overcome several internal and external challenges before embarking on implementation.
Having a clear, honest and simple strategy is vital to attract young consumers, says Jamie Sterry brand activation manager at Innocent, but this can’t be confused with “being boring”.
Adding a distinct personality to verbal communication is a key differentiator for brands in a world increasingly saturated by visual messages.
Verbal branding is just as important as visual communication, according to Fred Perry’s brand director Rob Gaitt, but authenticity is key.
Brands are cutting ties with tennis star Maria Sharapova after she failed a drugs test, with Nike, Porsche and TAG Heuer the first brands to take action.
Big consumer life events can provide marketers with a trigger to acquire and retain customers but brands need to obtain and manage data more effectively.
Consumers’ buying behaviour in certain categories has a direct influence on their likelihood to purchase in other seemingly unconnected sectors, finds new research.
Marketing has an increasingly integral role in business growth but research shows it still has a job to do to change its perception as the colouring-in department.
Ad blocking is a £15bn problem for advertisers and publishers but there are steps brands can take to prevent consumers boycotting video ads.
Focusing on the negative implications of alcohol consumption will not change consumers’ drinking habits, instead brands need to use trusted figures to share positive messages.