Matthew Chapman

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AA panel adds Dubit boss

Matthew Chapman

The Advertising Association (AA) has appointed Ian Douthwaite, boss of marketing agency Dubit, to its children’s panel to help calm fears about the use of children as brand ambassadors.

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Nivea trumpets centenary in €1bn integrated global campaign

Matthew Chapman

Nivea is spending €1bn (£880m) on its biggest ever global marketing campaign that will push a ’100 Years Skincare for Life’ message. Pop star Rihanna has signed up to be the voice of the brand’s 100 year celebrations and her California King Bed track will accompany the international anniversary campaign. Beiersdorf says a new direction […]

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Sainsbury’s readies fashion push

Matthew Chapman

Sainsbury’s is launching its first above the line campaign for its fashion ranges. Ads, created by AMV.BBDO, will push the summer collection of its TU clothing brand, which it launched six and a half years ago. The move comes as rival supermarket chains including M&S and Tesco launch major fashion pushes for their clothing brands. […]

Old Spice

Old Spice launches Jungle Wilderness spot with new frontman

Matthew Chapman

Old Spice is launching a follow up to its hugely successful ’The Man Your Man Could Smell Like’ advert to promote a new variant of the fragrance. The ’Jungle Wilderness’ television spot by Wieden + Kennedy pushes its new Danger Zone scent and targets ’brave explorers’ outside of the US market. It is unclear which […]

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Evian unveils stop-motion ad starring babies on T-shirts

Matthew Chapman

Water brand Evian is launching a new stop-motion ad based on children’s flipbooks, showing people wearing T-shirts printed with babies in different poses. The global ad push, created by BETC Euro RSCG, aims to build on the massive success of its ’roller babies’ ad. In the stop-motion footage, men and women are seen wearing a […]

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