AA panel adds Dubit boss
Matthew ChapmanThe Advertising Association (AA) has appointed Ian Douthwaite, boss of marketing agency Dubit, to its children’s panel to help calm fears about the use of children as brand ambassadors.
The Advertising Association (AA) has appointed Ian Douthwaite, boss of marketing agency Dubit, to its children’s panel to help calm fears about the use of children as brand ambassadors.
The Advertising Association (AA) has appointed former COI chief executive Mark Lund to its new kids’ marketing panel in an attempt to ward off restrictive legislation.
Kuoni and erotica boutique Coco de Mer are amongst the debut commercial partners for the launch of high50, a ’sexy’ online alternative to Saga.
Google is being sued by Paypal for allegedly stealing its technology that turns smartphones into ’digital wallets’ following yesterday’s (May 26) launch of the ’Google Wallet’.
Tesco has acquired digital world-of-mouth agency BzzAgent in a deal said to be worth $60m (£37m).
Nivea is spending €1bn (£880m) on its biggest ever global marketing campaign that will push a ’100 Years Skincare for Life’ message. Pop star Rihanna has signed up to be the voice of the brand’s 100 year celebrations and her California King Bed track will accompany the international anniversary campaign. Beiersdorf says a new direction […]
Parenting website Mumsnet is allowing McDonald’s to advertise on the site for the first time, reversing a ban on the brand.
Northern Rock has appointed a new marketing chief to oversee an overhaul of brand strategy that it hopes will help restore trust in the state-owned bank.
Sainsbury’s is launching its first above the line campaign for its fashion ranges. Ads, created by AMV.BBDO, will push the summer collection of its TU clothing brand, which it launched six and a half years ago. The move comes as rival supermarket chains including M&S and Tesco launch major fashion pushes for their clothing brands. […]
Old Spice is launching a follow up to its hugely successful ’The Man Your Man Could Smell Like’ advert to promote a new variant of the fragrance. The ’Jungle Wilderness’ television spot by Wieden + Kennedy pushes its new Danger Zone scent and targets ’brave explorers’ outside of the US market. It is unclear which […]
Water brand Evian is launching a new stop-motion ad based on children’s flipbooks, showing people wearing T-shirts printed with babies in different poses. The global ad push, created by BETC Euro RSCG, aims to build on the massive success of its ’roller babies’ ad. In the stop-motion footage, men and women are seen wearing a […]
Incoming IPA President Nicola Mendelsohn says the ad industry must stop wallowing in nostalgia and look to create a new generation of “creative pioneers”.
Watch the ad here.
Dove is ditching its long-running ’real beauty’ campaign, which pioneered the use of real women in advertsing, and will replaceit with activity under the “Body Language” strapline.
FMCG giant Procter & Gamble (P&G) is launching its first ever consumer-facing corporate brand campaign in the UK that will use the strapline ’proud sponsor of mums’.