Matthew Chapman

/q/y/k/NokiaAd.jpg

Nokia launches global campaign for E7 smartphone

Matthew Chapman

Nokia is launching a global campaign for its E7 smartphone this month that aims to break conventions and encourage people to define their own success. Wieden + Kennedy Amsterdam created the campaign that uses a ’success is what you make it’ strapline to demonstrate success is ’no longer about your latest car, your new house, […]

/n/a/t/CocaCola.jpg

Coca-Cola targets teenagers with global music push

Matthew Chapman

Coca-Cola is targeting teenagers through a global ad campaign that appeals to their love of music. Wieden & Kennedy Amsterdam created the ’Walls’ TV ad that features a track called Can You Feel It by emerging band One Night Only. The track is making its debut on the TV ad that depicts teenagers from around […]

/a/p/p/YellAd.jpg

Yell remixes JR Hartley ad

Matthew Chapman

Directories company Yell has given a ’21st century makeover’ to the infamous J R Hartley Yellow Pages ad, replacing him with a trance DJ. In the initial ads, the loveable J R Hartley was seen looking for a copy of his Fly Fishing book. Yell’s new TV ad, created by Rapier, aims to show how […]

/c/d/w/LynxAngel.jpg

Lynx launches TV ad for Excite following iAd debut

Matthew Chapman

brightcove.createExperiences(); Unilever is launching a TV ad to promote its new Lynx Excite range, following its launch on iAd. The ad features a beautiful female angels falling to earth set to a cover version of ’Sexy Boys’ by Fallen Angels. The ad, created by Bartle Bogle Hegarty (BBH) features the strapline ’New Lynx Excite, even […]

Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

With a subscription to Marketing Week Premium you will get full access to:

> World-renowned columnists

> Analysis & case studies

> Exclusive leading-edge insight

> Carefully curated reports & briefings from Econsultancy

> Plus, much more including a £300 discount for the Festival of Marketing

Subscribe now