Nikon hires Jamie Oliver for upcoming campaign
Matthew ChapmanNikon will feature celebrity chef Jamie Oliver in its latest I AM Nikon advertising campaign promoting its new D3100 camera.
World’s richest man Carlos Slim enters F1
Matthew ChapmanCarlos Slim, the world’s richest man, is using the might of his global telecoms giant Telmex to enter F1 after the shock failure of the BMW Sauber project.
Tesco gets ambiguous Asda ad banned
Matthew ChapmanTesco has successfully managed to get an Asda ad banned by the advertising watchdog after objecting that the ad’s claims were ambiguous.
National Trust unveils direct marketing campaign
Matthew ChapmanThe National Trust is unveiling its annual ’For Ever, For Everyone’ (FEFE) direct marketing campaign that raises money to protect the UK’s national treasures.
Tetley unveils Tea Folk ad after decade long absence
Matthew ChapmanWatch the friendly folk ad here
Peter Kay wins dog show in new John Smith’s ad
Matthew ChapmanWatch the latest John Smith’s campaign here.
Heat hands ad account to CHI & Partners
Matthew ChapmanBauer-owned Heat has appointed CHI & Partners to its advertising account following a competitive pitch.
Holland & Barrett brings in rugby star for sports push
Matthew ChapmanVitamin supplement retailer Holland & Barrett has signed up former England rugby star Martin Corry to star alongside TV presenter Gethin Jones in its New Year TV campaign
Heat magazine sparks advertising review
Matthew ChapmanBauer-owned celebrity title Heat is holding a pitch for its advertising account barely eighteen months after appointing Rapier to the account.
HIV charity fronted by Geldof and Bono appoints BBH
Matthew ChapmanONE, the foreign aid charity called that is fronted by Bob Geldof and Bono has appointed Bartle Bogle Hegarty to its global ad account after a pitch.
Nigel Mansell to co-star in latest moneysupermarket ad
Matthew ChapmanWatch the latest moneysupermarket ad here.
Suzuki to recreate graffiti-themed TV ad in Westfield
Matthew ChapmanSuzuki is to recreate its current grafitti-themed TV ad for its Swift model at a live event at the Westfield Shopping Centre next week.
Sir Martin Sorrell speaks
Matthew ChapmanSpeaking to Marketing Week sister title Pitch, WPP boss Sir Martin Sorrell has dismissed supposed tensions between old media and new media saying that they are “increasingly being integrated” and believes the integration process will continue “over time”. Speaking exclusively to Pitch, his comments on the changing media landscape follow his company’s encouraging results for […]
BA hires Bobby Zamora to push 2018 World Cup
Matthew ChapmanBritish Airways is using England footballer Bobby Zamora to publicise its backing of England’s bid to host the 2018 World Cup.
Nescafé to launch 3-in-1 sachet for ‘no-hassle’ generation
Matthew ChapmanNescafé is launching a three-in-one sachet containing coffee, whitener and sugar in an attempt to attract younger consumers to the instant coffee category.