TfL uses celebrities to promote cycling in the capital
Matthew ChapmanWatch TfL’s short film ’Introducing London with Mark Ronson’ here.
Online spending growth returns to pre-recession levels
Matthew ChapmanOnline spending in July hit £5bn as growth reached the highest levels since 2007, according to research from IMRG/Capgemini.
Energizer drops DDB in favour of TBWA for global strategy
Matthew ChapmanEnergizer Battery Company has appointed TBWA Worldwide as its global agency network for its Energizer and Eveready brands and dropped DDB as it attempts to form a coherent global strategy to take on rivals such as Duracell.
Bacardi names Cadbury’s Bomhard EMEA president
Matthew ChapmanBacardi has appointed former Cadbury commercial chief Stefan Bomhard to the position of regional president for Europe, the Middle East and Africa (EMEA).
Nike and Foot Locker unveil campaign with ‘unique’ stars
Matthew ChapmanWatch the new Nike ad here.
Bel Group restructures management ahead of UK expansion
Matthew ChapmanBel Group, the cheese manufacturer behind brands such as Babybel, Laughing Cow and Leerdammer, is undergoing a major managerial shake-up as it prepares to expand its operations in the UK.
Liverpool FC offers more seats to hardcore fans
Matthew ChapmanLiverpool Football Club is unveiling an aggressive direct marketing push, in a boost to raise awareness of an additional 3,000 seats available to fans each match ahead of its sale.
Renault Mégane launches Borat-style campaign
Matthew ChapmanWatch the latest Renault campaign here.
Britvic unveils J20 live TV ad
Matthew ChapmanSoft drinks supplier Britvic is running a live TV spot throughout August to drive awareness of its J2O pub quiz campaign, which aims to increase footfall and dwell-time in pubs.
Volvo emphasises cars’ beauty with global campaign
Matthew ChapmanWatch the new Volvo campaign here
NSPCC launches ad based on real calls by abused children
Matthew ChapmanThe NSPCC is launching a TV ad campaign using material based on real calls to its ChildLine service to provide viewers with an evocative idea of both the fear and bravery shown by children calling the helpline.
Marmite brings British National Party to its knees
Matthew ChapmanThe far-right British National Party is reportedly facing financial ruin after agreeing to pay up to £170,000 in compensation after infringing Marmite’s copyright.
Lean Mean Fighting Machine under threat after Dr Pepper porn uproar
Matthew ChapmanCoca-Cola is considering dropping Lean Mean Fighting Machine, the agency behind the disastrous Facebook campaign for Dr Pepper.
Asda marketing director Mark Sinnock quits
Matthew ChapmanAsda marketing director Mark Sinnock has left the retailer, after 15 months in the role.
Nestlé unveils four grown-up Milkybar kids
Matthew ChapmanNestlé is unveiling its new ad featuring the four adults who will impersonate the Milkybar kid in the second phase of the product’s ’biggest spend’ campaign.