Mrs Choueke loves to shop. It doesn’t seem to matter what she is aiming to buy or how, she’s a natural. She’s amazing at finding the perfect gift, instinctive with impulse buys (cleverly filling our flat with stuff I didn’t even know we needed) and is a tireless strategist when planning a major purchase for […]
Google’s acquisition of Motorola’s Mobility division this week was an incredibly shrewd landgrab for the future. The move not only ensures Google has the heavyweight patent protection that can safeguard its expansion plans for its Android operating system, but also enables Google to compete in yet another new sector. For while Google has previously made […]
For many of your customers, your organisations and your communications are an irrelevancy this week. Worse than that, you stand a good chance of being berated just for opening your mouths and trying to engage even your most loyal customers. If you’re at all unsure how significant the events of this past week are in […]
Read Mark Ritson’s scathing column on what he dubs “the seven dumbest sins of social media” here Columnist Mark Ritson is spending this week and next explaining in his own inimitable fashion why your investment in social media is a total waste of your marketing budget. Regular readers may be familiar with his thoughts on […]
Paisley MP Jim Sheridan asked Rupert Murdoch a fairly straightforward question at the Commons culture committee hearing on Tuesday. “Mr Murdoch, do you accept that you are ultimately responsible for this entire fiasco?” Rupert Murdoch’s answer? “No.” Simple as that. The answer of one of the most powerful leaders in the media business. Last week […]
Poison spreads. To stop it doing so requires more than just applying a hopeful tourniquet or executing a half-hearted amputation. Witness last week’s attempt by News Corp to sweep all of its bad news under the carpet with the dramatic closure of the UK’s biggest newspaper. Certainly the News of the World needed to be […]
Facebook needs to continue being useful. If it stops being useful, it will quickly shed users and, ahead of an expected stock market flotation, value. A small but significant percentage of people I speak to say they are sick of Facebook. Some friends have even removed their profiles from the social networking site while others […]
Marketing Week’s editor Mark Choueke was interviewed at the end of last week’s Marketing Week Live where he urged readers to enter the Data Strategy Awards before this week’s deadline. All marketers, whether you are basing your current campaigns around CRM, loyalty, mobile, digital marketing, social media, email or direct response, have a great story […]
Green marketing is hard. It’s probably the hardest part of communicating about your organisation to get right because it is the kind of marketing and advertising message that consumers are most cynical about. Two brands got it right this week with their approach. Greenpeace’s attack on Volkswagen in the form of a spoof of the […]
Nick Varney’s comments in the story we ran to trail this week’s cover feature caused a bit of a stir. The Merlin Entertainments CEO, formerly an FMCG marketer himself, told Marketing Week that modern young marketers lack the breadth of experience or skill-set to become chief executives. Varney’s view, which you can read in the […]
Asos founder Nick Robertson is already one of the UK’s most admired CEOs. If he can replicate his success internationally as planned, that reputation will soon spread further. In turn, expanding across borders without losing the potency or values of the brand will rely on having the right people and the right kit to use […]
Mail order clothing brand Boden beat off competition from larger brands to win a coveted Marketing Week Engage Award in the CRM/ Loyalty category last month.
On the same day media personality Janet Street-Porter used her Daily Mail column to call for John Lewis to sack marketing director Craig Inglis, Inglis was named as the Marketing Society’s 2011 ’marketer of the year’. Inglis triumphed ahead of heavyweight business figures such as Aviva CMO Amanda Mackenzie and O2 marketing director Sally Cowdry. […]
I’ve witnessed first-hand the bizarre spectacle of FIFA president Sepp Blatter berating journalists. I was at FIFA’s headquarters in Zurich when headline sponsor Coca-Cola unveiled its 2010 World Cup campaign. The FIFA president was amiable throughout his presentation until a question came from the floor about security arrangements in South Africa, which Blatter dismissed with […]
Read editor Mark Choueke’s introductory leader here, click here To read about Coke’s dispensing machine which offers up to 125 options and collects customer data, click here Who drinks what? To see how the UK compares to the rest of the world, click here How Coke’s senior people learn about social media – to see […]