The astonishing and often alarming reports emerging thick and fast from a string of revolutionary fronts in Africa and the Middle East are, at times, unsettling and tragic but also burgeoning with promise. Somehow they serve to crystallise for all of us what level of change we, as individuals and brands, are capable of. The […]
This is a personal plea to any senior marketers among our readers that have some exceptional young talent in your departments. You could make a huge difference to the future of marketing in the next few minutes. If you’re looking for a more tangible reason to read on, what I’m about to suggest to you […]
If a government is to be effective it must communicate with the electorate. It needs to inform, it needs to advertise and it needs to drive positive change to behaviour along with acceptance and activation of its policies. Recent research conducted by industry think-tank Credos demonstrates the public’s appreciation of the value of government communications. […]
The question of media plurality has become something of a sideshow with regard to News Corporation’s bid to take over the 61% of BSkyB it does not already own. Predictably, and somewhat depressingly, the focus has landed on the lack of transparency, the shortcomings and accusations of conflicted interest surrounding the personalities involved. News Corp, […]
Click here to read a Q&A with Matt Brittin on the changing web As the pace of digital development gets ever faster, Google’s UK chief explains how he is at the centre of shaping your online future. Earlier this month entrepreneur and former Channel 4 chairman Luke Johnson attacked Google for being a bad corporate […]
One hopes Apple CEO Steve Jobs makes a full and speedy recovery as soon as possible. We’re entering a digitally dominated era that will require more leaders with such clear strategic vision, the ability to articulate it and the strength of conviction to persuade doubtful employees and shareholders alike. Business leaders everywhere are taking an […]
There is still room for an entertainment superbrand on the high street. Last August I said there is nobody better equipped than HMV to prove it and I still believe that. I wonder if my belief is shared at HMV HQ because the retailer is unfortunately making a decent fist of screwing it up. By […]
The turbulence and questions of late 2010 will continue to haunt us into the new year. Plenty of problems hang over us without the closure one instinctively craves at the end of a calendar year. The cuts: Necessary pain in an era of austerity or the slashing of vital services without enough scrutiny? The coalition […]
Doing marketing well is about managing a lot of different functions and relationships. But of all the things marketers must take responsibility for, I would argue that potentially the hardest thing is managing risk. There isn’t a lot of training available for the skill of believing in your instincts strongly enough to keep pushing against […]
In the week that ActionAid levelled a serious accusation against SABMIller, the brewing giant’s head of marketing Nick Fell tells Mark Choueke why the business is venturing down a different marketing path to its rivals
I’m frustrated. Credos has already begun the important work it was created to carry out. The independently governed think-tank, funded by you the industry, has one simple mission – to promote the wider “understanding of advertising”. Credos is the brainchild of Tim Lefroy, chief executive of the Advertising Association, while Karen Fraser is director and […]
Justin Basini’s new business, Allow, might be a significant player in determining the shape of marketing. Basini was a recent Financial Services Forum marketer of the year when European vice-president of brand marketing for Capital One, and has previously had stints with Deutsche Bank and Procter & Gamble. But now he has teamed up with […]
Paying by cheque will officially be dead by 2018. Now credit cards could become defunct too. Nokia has placed contactless payment technology into its C7 handset, released last month. Until now the company hasn’t talked about the RFID chip in the phone. It isn’t mentioned anywhere, not on the packaging and not in the marketing […]
I’m tremendously excited about the launch of the 2011 Marketing Week Engage Awards. We unveiled the Engage Awards last year after rethinking the way that we deliver all content. At the time there seemed to be a widespread resignation that industry awards schemes lacked any real brand distinction and for that reason the various award […]
Reckitt Benckiser’s UK chief tells Mark Choueke the global business relies on speed to create and define FMCG sectors. But that starts with a belief in its brands, which now include Durex and Scholl