The Marketing Week Engage Awards 2011 is now open for entries
Mark ChouekeIn 2010 an Engage Award proved, more than any other, to be the award you wanted to win.
RB has the right man for a brand new role
Mark ChouekeYou probably have not heard of Volker Sydow. He is German, he is a top class marketer and he is celebrating a new job. The new global category director for sexual wellbeing and footcare at Reckitt Benckiser (RB) may not have the most glamorous job title but he won’t care. Sydow’s new role will see […]
Focus on the inside job to gain respect
Mark ChouekeIn promoting the function and discipline of marketing as a driver of growth and a valuable link between a business and its customers, we can’t live in a bubble. A theme that I see emerging from our content is the need for marketing to link effectively with every other part of the business and use […]
Marketing can shine in age of austerity
Mark ChouekeThis is the week in which all our fears and a barrage of media speculation have crystallised into a new reality. We’re no longer talking about an age of austerity, we’re in it. And we’ll be in it for at least the next Parliamentary term and probably longer. In a sense it now no longer […]
Data must underpin your creative genius
Mark ChouekeData underlines almost everything we do. Or rather, if we structure and operate our business departments and personnel in the right way, then data can be a benefit and fuel every percentage point of growth. Marketing departments should never lose the instinct for the big idea. The brand essence that is universally understood by your […]
A marketer’s passport to global success
Mark ChouekeAlmost a year ago Nokia’s UK marketing director, Will Harris, revealed in Marketing Week that a promotion to marketing director for Nokia’s South East Asia and Pacific division would see him and his family resettle in Singapore. Before he left, I spoke to Harris at length about the challenges that faced him. We spoke of […]
Risk taking is all part of building a brand
Mark ChouekeTesco chief executive Sir Terry Leahy’s message to investors, published in a national newspaper this week, was an important rallying call for the way owners of public limited businesses and their management teams should run a company. Leahy encouraged shareholders to engage with management, understand the business strategy by getting under the skin of the […]
Why should I attend The Annual?
Mark ChouekeRead on to learn more about the event
Golden opportunities from acts of succession
Mark ChouekeMcDonald’s promotion of Alistair Macrow to the restaurant’s top UK marketing role follows hot on the heels of the seamless elevation of former CMO Jill McDonald to CEO. McDonald’s deserved promotion was, in turn, made possible because her predecessor, Steve Easterbrook, was moved to the new position of vice-president and global chief brand officer. This […]
We’re growing as your information needs grow
Mark ChouekeIf this week’s issue of Marketing Week seems weightier than usual, it’s something you’re going to have to get used to. This week sees the second edition of a new quarterly section called Digital Strategy. Its superbly incisive features are produced for us by our colleagues at sister title New Media Age. This means that […]
The Annual
Mark ChouekeWith 19 days to go until The Annual, Marketing Week’s flagship conference focused on best practice and workable insights for marketers, organisers confirm that the Marketing Academy’s 28 young marketers will all be attending the event.
Special guests newly confirmed at The Annual
Mark ChouekeWith 20 days to go until The Annual, Marketing Week has confirmed that the Marketing Academy’s 28 young marketers will all be attending our flagship conference in London.
Young talent takes in views from top level
Mark ChouekeYesterday was one of my most enjoyable days yet as editor of Marketing Week. I spent most of my day learning how to build a brand from scratch with the cream of young marketing talent in the UK. Of the scholars of the Marketing Academy, a scheme designed to develop leadership capability in talented marketers […]
Big Society already exists – it’s called social media
Mark ChouekeIf you’re a regular follower of our columnist Mark Ritson, you’ll be used to him using a blend of well balanced arguments and frank no-nonsense views to convince you that he is right. Read Mark Ritson’s counter argument here And in case he can’t persuade you the first time around, he’s more than happy to […]
Virtual world revolves around your followers
Mark ChouekeThis time last year, blogs and websites concerned with marketing and tech communities were buzzing with excitement as Starbucks stole Coca-Cola’s crown as the most popular brand on Facebook. At that point, Starbucks boasted 3.6 million members that had registered to be friends with the brand. In June of this year I met Starbucks’ global […]