What’s the single most important factor in the success of any marketer? It would be easy to cite the strength of the brand or the depth of resources that a brand owner is prepared to invest as the measure that ultimately divides good marketers from great ones. Easy but wrong. Ideas and creativity are still […]
When Ashley Stockwell – the subject of Marketing Week’s cover story this week – was at Virgin Media, he told me that it was getting to the point where none of the broadband providers could promise perfect, uninterrupted, faultless and fast broadband all the time. He reckoned the battle in that sector over the next […]
HMV Group combines HMV and Waterstone’s marketing teams Depressing as it was to read the stark details of the COI cuts this week, the news didn’t exactly come as an unexpected shock. The Coalition Government has promised to reduce the deficit and will win plaudits with any tough move it can make, even if it […]