Sainsbury’s and Nectar launch ad sales house
Mary-Louise ClewsSainsbury’s has joined forces with loyalty scheme partner Nectar to develop targeted advertising opportunities for supplier brands across the supermarket’s on and offline sites.
Sainsbury’s has joined forces with loyalty scheme partner Nectar to develop targeted advertising opportunities for supplier brands across the supermarket’s on and offline sites.
Italian fashion house Versace has become the first major luxury brand to make all its ranges available to buy direct online.
Facebook has begun testing its own mobile ad network that will put it in direct competition with established networks from the likes of Google.
Guardian News and Media (GNM) has promoted its interim chief marketing officer David Pemsel to a new post of chief commercial officer to consolidate its marketing and commercial leadership.
The transformation of the BBC from a broadcast to a digital organisation will be the biggest marketing challenge the corporation faces as the media brand enters a fresh era under new director general George Entwistle, according to marketing director Philip Almond.
The Independent has signed a deal with Starbucks that will see its “i” title sold in 600 stores, one of several marketing initiatives planned for the news digest to maintain recent circulation gains.
United Colours of Benetton has launched its latest bid to rid the world of hatred with a global campaign to “challenge the cliché” that unemployed young people are “useless, lazy anarchists”.
Former O2 music sponsorship head Jasmine Skee has joined music events and management giant Live Nation as UK marketing director, replacing Carolyn Sims who recently left to join magazine and book brand Time Out as marketing director.
Morrisons has relaunched its Safeway legacy premium brand ‘Best’ as ‘M Signature’ following a review by its internal chef and product development team.
A4E, the controversial welfare-to-work company contracted by the government to support its flagship employment policy must stop claiming it is a ‘social purpose company’, the advertising watchdog has ruled.
Metro could launch an evening ‘tablet’ edition following the success of its late extra digital Olympics edition.
More than two thirds of consumers who go online and watch TV simultaneously do not want to receive targeted advertising, according to research agency Deloitte.
Charities could face thousands of pounds worth of fines if ‘chuggers’ don’t stick within strict new rules issued by the fundraising watchdog.
Lads’ magazine Nuts has announced it is to start selling branded package holidays after seeing its circulation dip by over 20% in the latest official figures – the largest fall in a lacklustre sector.
An advertisement for diet aid QuickTrim featuring reality TV star Kim Kardashian that promised the product could help “create the body you deserve” has escaped a ban after the advertising watchdog rejected complaints it was misleading.