Mary-Louise Clews

Sainsbury’s leapfrogs Tesco in WPP Green survey

Mary-Louise Clews

Retail brands continue to be the greenest in the UK in the eyes of consumers, despite Tesco slipping down the list, according to WPP’s fourth green brands survey. Four out of the top five brands perceived by consumers as “greenest” are supermarkets, although The Body Shop retains the number one spot for the third year […]

Unilever launches sustainability drive

Mary-Louise Clews

Unilever is launching a major drive to convert its Persil, Comfort and Surf customers to its concentrate variants within the next five years as part of a wider sustainability strategy. Although it will not put an exact date on the shift, the FMCG giant’s target to move all of its consumers to concentrate brands such […]

Government in new ad push for swine flu

Mary-Louise Clews

A major radio, press and online campaign to promote the Government’s new swine flu hotline is launching Thursday (23 July). The national campaign is being produced by DDB London, which has created all previous Government flu awareness work. It will promote the National Pandemic Flu Service, which will begin offering telephone and online advice to […]

Tories slams COI spend and promises cuts

Mary-Louise Clews

The Conservative Party has again lambasted Government spending on marketing and communications at a time of economic crisis, standing by its promise that it would slash ad budgets under a government led by David Cameron (pictured). Shadow Treasury chief secretary Philip Hammond has repeated a previous pledge to free up cash to allow council tax […]