IPC to launch home-cooking one shot
Mary-Louise ClewsIPC is testing the home-cooking mass market with the distribution of a one-off Woman and Home sub-brand title Dinner Tonight in September.
P&G reveals its first brand campaign for Gillette
Mary-Louise ClewsProcter & Gamble will launch its first brand campaign for Gillette in the UK “in the not too distant future”, according to a spokesman, who adds the move will “drive the brand even more than ever before”. The brand campaign, titled “The Moment”, launched in the US last week with a TV spot featuring global […]
Amstel to step up Big Chill tie-up with own hosted event
Mary-Louise ClewsDutch beer brand Amstel is stepping-up its sponsorship of the Big Chill music festival this year with the creation of an Amstel branded “fringe” programme of events. The programme will be hosted from an “Amstel Bar” by comedy DJs The Cuban Brothers’ Mike Keat, who will play an “eccentric Dutch character” created especially for the […]
OscarUK targets over-50s with brand deals
Mary-Louise ClewsA consumer deals site aimed at so-called silver surfers has relaunched in a bid to attract more users and commercial partners and advertisers.
Yahoo! names senior European marketer
Mary-Louise ClewsYahoo has promoted consumer marketing director James Tipple to take over the role of European senior marketing director.
SPAR unveils £5m own-brand campaign
Mary-Louise ClewsConvenience retailer SPAR UK is launching a £5m national campaign to support the re-launch of its own label ranges.
Aldi warned over cut-price drink promotion
Mary-Louise ClewsAldi has provoked anger from alcohol campaigners with the launch of a promotion offering brands such a Stella Artois beer and Single Estate wine at half price or lower.
Unilever reviews global media agencies
Mary-Louise ClewsUnilever is reviewing its media agency relationships in the UK, North America, France, Germany, Spain and several other “key” markets.
IPC promotes Pick Me Up to boost sales
Mary-Louise ClewsWeekly magazine Pick Me Up is to sponsor Jerry Springer and Maury Povich on Virgin Media TV’s Living 1 and Living 2 as part of a new marketing burst to boost the revamped title.
Government hires agency for gangmaster campaign
Mary-Louise ClewsThe Government will launch a campaign to help vulnerable groups get fair treatment at work in September.
Twiggy to star in new Olay ads
Mary-Louise ClewsTwiggy will star in a new campaign for Proctor and Gamble’s Olay skincare brand 25 years after her first appearance as a face for the then Oil of Ulay.
Cadbury European chief exits
Mary-Louise ClewsCadbury European president Tamara Minick-Scokalo is leaving the confectionery company after just six months in the top job amid an overhaul of the confectioner’s senior European team. European commercial operations director Ignasi Ricou is to step-up to take a wider role as a result of Minick-Scokalo’s departure and a wider management shake-up, Marketing Week has […]
Microsoft hands Office account to JWT
Mary-Louise ClewsMicrosoft has appointed WPP’s JWT to handle its Office software advertising account, according to reports.
M&S reports smaller sales dip
Mary-Louise ClewsMarks and Spencer has reported a smaller than expected drop in sales in its first quarter figures, compared to last year.
Iceland signs “I’m a celebrity….” deal
Mary-Louise ClewsIceland has signed up to continue its four-year long sponsorship of hit ITV show “I’m a Celebrity…..Get Me Out of Here” for a further two years.