Mary-Louise Clews

Live Nation: Signed up as a partner

Kodak backs new Kydd charity venture

Mary-Louise Clews

Leap Anywhere, a charity fundraising start-up, launches this week (June 24), and hopes to attract advertising and sponsorship to its website from the increasing numbers of brands wanting to highlight their ethical credentials. Leap Anywhere has already signed up Kodak and Live Nation as commercial partners. Its founders include former Virgin Media marketing chief James […]

Energy Trust seeks wider reach with web refresh

Mary-Louise Clews

The Energy Saving Trust is to revamp its online strategy in a bid to persuade more consumers that energy saving measures can be implemented cheaply. The not-for-profit, part-government-funded organisation has hired digital agency Sapient to analyse its website and social networking activity, and improve its appeal to more cost-conscious energy savers. Sapient won the £3m […]