Relaunched Bylcreem range unveiled
Mary-Louise ClewsSara Lee has unveiled its relaunched Brylcreem range ahead of a multi-million above the line campaign fronted by yet to be announced ‘Brylcreem boy’.
Sara Lee has unveiled its relaunched Brylcreem range ahead of a multi-million above the line campaign fronted by yet to be announced ‘Brylcreem boy’.
Play.com is stepping up leverage of its sponsorship of the current Take That The Circus Live tour with a summer mobile marketing campaign.
UK retailers should be preparing to meet growing consumer demands for greener choices, more fresh and local produce and the desire to “look good and live forever”, as signs of economic recovery emerge, according to Tesco boss Sir Terry Leahy.
Sportdirect.com is developing a range of “Race for Life” branded sportswear and merchandise following signing a long-term sponsorship deal with event owner Cancer Research UK.
Insurance group RSA has hired Publicis Groupe’s Starcom to handle its consolidated £50m global media planning and buying account.
Loyalty card Nectar is launching its first television campaign in five years in a bid to raise awareness of the brand and use of the scheme across its retail partners.
Loyalty card Nectar is launching its first television campaign in five years in a bid to raise awareness of the brand and use of the scheme across its retail partners.
Bernard Matthews has appointed veteran marketer Jeff Halliwell as its UK managing director.
UK retail sales fell in May despite last month’s revival, according to the latest British Retail Consortium’s figures.
Proctor & Gamble has merged its brand development operations into its senior marketing team under global brand building officer Marc Pritchard.
Television advertising rates have fallen to the lowest levels since the 1980s, according to a report by media and marketing consultancy Billetts.
Clear Channel has appointed William Eccleshare as president and chief executive of its international division.
Global Radio marketing director Nicola Thomson is leaving her role at the end of the month to move with her family to New York, Marketing Week can reveal.
The entire workforce at British luxury clothes and accessories brand Aquascutum is under the threat of redundancy after an expected buyout did not materialise.
Carphone Warehouse says it expects to complete the demerger of its two businesses Talk Talk and Best Buy Europe in just over a year.