Relaunched Bylcreem range unveiled
Mary-Louise ClewsSara Lee has unveiled its relaunched Brylcreem range ahead of a multi-million above the line campaign fronted by yet to be announced ‘Brylcreem boy’.
Play.com launches Take That mobile campaign
Mary-Louise ClewsPlay.com is stepping up leverage of its sponsorship of the current Take That The Circus Live tour with a summer mobile marketing campaign.
Tesco’s Leahy urges readiness for recovery
Mary-Louise ClewsUK retailers should be preparing to meet growing consumer demands for greener choices, more fresh and local produce and the desire to “look good and live forever”, as signs of economic recovery emerge, according to Tesco boss Sir Terry Leahy.
SportDirect sponsors Race For Life
Mary-Louise ClewsSportdirect.com is developing a range of “Race for Life” branded sportswear and merchandise following signing a long-term sponsorship deal with event owner Cancer Research UK.
RSA hires Starcom to £50m global media account
Mary-Louise ClewsInsurance group RSA has hired Publicis Groupe’s Starcom to handle its consolidated £50m global media planning and buying account.
Nectar launches TV campaign
Mary-Louise ClewsLoyalty card Nectar is launching its first television campaign in five years in a bid to raise awareness of the brand and use of the scheme across its retail partners.
Nectar brand campaign bids to increase loyalty card use
Mary-Louise ClewsLoyalty card Nectar is launching its first television campaign in five years in a bid to raise awareness of the brand and use of the scheme across its retail partners.
Bernard Matthews recruits marketer as MD
Mary-Louise ClewsBernard Matthews has appointed veteran marketer Jeff Halliwell as its UK managing director.
UK retail sales down again
Mary-Louise ClewsUK retail sales fell in May despite last month’s revival, according to the latest British Retail Consortium’s figures.
P&G global marketing chief expands role
Mary-Louise ClewsProctor & Gamble has merged its brand development operations into its senior marketing team under global brand building officer Marc Pritchard.
TV ad rates lowest since 1980s
Mary-Louise ClewsTelevision advertising rates have fallen to the lowest levels since the 1980s, according to a report by media and marketing consultancy Billetts.
Clear Channel appoints international chief
Mary-Louise ClewsClear Channel has appointed William Eccleshare as president and chief executive of its international division.
Global Radio marketing chief departs
Mary-Louise ClewsGlobal Radio marketing director Nicola Thomson is leaving her role at the end of the month to move with her family to New York, Marketing Week can reveal.
Aquascutum future in doubt
Mary-Louise ClewsThe entire workforce at British luxury clothes and accessories brand Aquascutum is under the threat of redundancy after an expected buyout did not materialise.
Carphone demerger will be complete in a year
Mary-Louise ClewsCarphone Warehouse says it expects to complete the demerger of its two businesses Talk Talk and Best Buy Europe in just over a year.