Spanish high street fashion retailer Mango has signed actress Scarlett Johansson to front its autumn/winter advertising campaign. Johansson takes over as the face of the international retailer from Penelope Cruz, who she recently co-starred with in Woody Allen’s ‘Vicky Christina Barcelona’. The retailer says it chose the actor as she embodies the “urban, independent and […]
Tesco’s lead over rival supermarkets is continuing to erode while Morrisons recorded the biggest year on year growth of the top four supermarkets, according to the latest TNS grocery market share figures. Sector leader Tesco saw market share fall to 30.8% in the 12 weeks to 17th May from last year’s 31.1%, although its growth […]
Waitrose is hoping to convince customers to try its new Essentials budget range via a direct mail campaign launching this month, as latest market share figures for the supermarket show the range has boosted sales. Waitrose market share grew by 4% in the 12 weeks to May 17 according to TNS Worldpanel grocery market share […]
After the collapse of AIG, Man United is seeking a new sponsor. But its search is unlikely to be a struggle, as brands gain long-term kudos through association, says Mary-Louise Clews
MPs are increasing pressure on the advertising watchdog to ban campaigns featuring airbrushed images if they are found to be ’socially irresponsible’, after two L’Oreal ads were withdrawn for using ’misleading’ images of model Christy Turlington and actress Julia Roberts.
Asda is taking on Argos in a new price war over toys in the crucial run-up to Christmas.
A “significant decline” in consumer electronic purchases is responsible for a 10% drop in sales at high street giant Argos, says its parent company.
Premium lager brand Stella Artois has recruited Hollywood directors Wes Anderson and Roman Coppola to direct its new campaign. The Le-Apart-O-Matic ad is for Stella Artois 5% and features a suave Frenchman showing off his stylised 60s apartment where everything is automated to impress a woman. Anderson is the director of Fantastic Mr Fox and […]
The London Fire Brigade has launched a targeted campaign on Facebook in a drive to persuade more women and people from black and minority ethnic (BME) communities to join the service.
A bankers group has caved-in to consumer demands to drop its legal fight against a ruling on comepnsation for payment protection insurance (PPI).
Virgin Media is to open its first London high street stores by the end of the year as part of a bid to treble its retail footprint ‘in a year’.
Mars is launching a major £7m relaunch of its Pedigree dog food today aimed at increasing “consumer trust” in the brand.
The Government is planning a new direct marketing push to boost its Healthy Start voucher scheme aimed at pregnant women and mothers of young children on means-tested benefits. The Department of Health wants to boost the number of women using the voucher scheme and reduce misuse of the vouchers via a direct mail education campaign […]