Tesco’s turnaround plan is showing signs of working as industry data shows its sales performance improving in a month when the supermarket sector registers growth at a rate almost twice the previous period.
The Government will pump £8m on marketing Britain to the Chinese next year in a bid to treble the number of tourists coming to the UK.
British tourism is to launch a ‘major’ advertising campaign immediately following the Paralympics closing ceremony to capitalise on the country’s global exposure during the Games.
Apple are in advanced talks to replace Orange as the sponsor of the annual women’s fiction prize, according to a report.
Health organisations are today hoping their efforts have been enough to persuade the Government to introduce plain packaging for cigarette packs.
The late Beastie Boy member Adam Yauch ensured his ban on the rap band’s music being used in advertising will continue after his death by writing it into his will.
FMCG giant Procter & Gamble has announced it will donate an extra $25m (£16m) raised via portions of its product sales to support youth sport around the world as the next step in its ten year corporate partnership with the International Olympics Committee (IOC).
Cosmetics giant Coty has shaken up its UK marketing team following the departure of its marketing director.
The new head of Nivea parent company Beiersdorf appears to have announced fresh marketing strategy to the German press before its international marketing and PR teams after telling a reporter that its brand ambassador, pop singer Rihanna, is a ‘no-go’ for the ‘family’ brand.
Halfords is looking to develop performance bikes for children and teenagers to capitalise on the surge in interest in competitive cycling following Britain’s success in the sport at the Olympic Games.
Olympic sponsor InterContinental Hotels Group (IHG) is being forced to defend itself against highly damaging government allegations that it has been involved in price-fixing hotel room prices.
The charity says it discovered it had departed from the initial vision of Samaritans founder Chad Varah as part of a two year review process and wants to widen its appeal and redefine its role for a modern audience.
A Weetabix campaign claiming the breakfast cereal provides ‘slow-release energy’ has been banned by the advertising watchdog for making misleading claims.
Brands’ ability to use online channels that rely on super-fast connections as effectively on mobile devices as fixed screens has drawn nearer following the regulator’s decision to allow Everything Everywhere to re-use its existing spectrum licences.
Birds Eye has signed-up as the first brand to run interactive digital ads across 100 new outdoor panels in Odeon, Vue and Cineworld cinemas across the country.