Bailey review prompts charity ad rethink
Mary-Louise ClewsThe advertising watchdog is to review its stance on charity and public service campaigns after it emerged that children and young people find some disturbing.
Coke launches online campaign for Vitamin Water
Mary-Louise ClewsGlacéau Vitaminwater is launching an online initiative this week to coincide with its parent company Coca-Cola’s sponsorship of the London 2012 Olympics.
John Lewis most admired by marketers
Mary-Louise ClewsJohn Lewis is the most rated brand with the most impressive recent advertising among senior UK marketers, new research shows.
BT and Grazia sponsor London Hatwalk
Mary-Louise ClewsBT and Grazia are sponsoring an initiative that will see British military and political heroes of the past transformed today (30 July) to help promote current hat designers as part of celebrations of British culture in London during the 2012 Games.
Financial services marketers discuss their customer-centric strategies
Mary-Louise ClewsFinancial services brands are racing to become more customer-centric after several years of economic turmoil but face tough challenges, not least from the unique regulatory environment in which they operate. Marketing Week brought together eight marketing experts from across the sector to debate responses to those challenges, and discuss how brands are reacting to new channel opportunities.
RSPB restructures marketing
Mary-Louise ClewsConservation charity the RSPB is merging its fundraising and marketing teams following a major restructure at the charity aimed at reaching a wider audience.
US pharmacy chain acquires Boots
Mary-Louise ClewsHigh street health and beauty retailer Boots is to be bought by US equivalent Walgreens for $6.7bn (£4.3bn).
Jubilee boosts supermarket tills by £213m
Mary-Louise ClewsJubilee celebrations across the nation boosted supermarket takings by over £200m in run-up compared to the same week last year, according to Kantar Worldpanel’s latest supermarket share data.
‘Consumers want more than just lowest price’
Mary-Louise ClewsShoppers see value based on a varied mix of quantity, quality and price, according to research that will make interesting reading to large retailers battling for market share using price-based promotions.
New Look forced to withdraw ‘sexist’ t-shirts
Mary-Louise ClewsHigh street fashion chain New Look has been forced to remove a range of men’s t-shirts featuring a young woman sucking a whistle and clutching a football between her thighs under the words “Fantasy football….starting XI….let the kick-off begin”.
‘Alcohol advertising rules do not need to be strengthened’
Mary-Louise ClewsThe government has ruled out strengthening alcohol advertising rules despite intense lobbying from doctors and health experts.
Debenhams rolls out instore WiFi
Mary-Louise ClewsDebenhams has signed a deal with 02 to join the growing band of retailers offering free WiFi instore in a bid to boost sales.
Alcohol advertising row erupts
Mary-Louise ClewsThe row between advertising and health lobbyists over alcohol advertising rules erupted once more over the weekend after a medical expert group revealed it is pushing for a ban on sporting and music event sponsorship by alcohol brands.
Diageo veteran takes over as BBC marketing chief
Mary-Louise ClewsDiageo marketing veteran Philip Almond has been unveiled as the BBC’s new marketing and audiences director.
Topshop poaches Burberry marketing chief
Mary-Louise ClewsBurberry marketing supremo Justin Cooke has been poached by Arcadia to help breathe new life into its Topshop retail business.