Mary-Louise Clews


BT and Grazia sponsor London Hatwalk

Mary-Louise Clews

BT and Grazia are sponsoring an initiative that will see British military and political heroes of the past transformed today (30 July) to help promote current hat designers as part of celebrations of British culture in London during the 2012 Games.

financial services icrossing

Financial services marketers discuss their customer-centric strategies

Mary-Louise Clews

Financial services brands are racing to become more customer-centric after several years of economic turmoil but face tough challenges, not least from the unique regulatory environment in which they operate. Marketing Week brought together eight marketing experts from across the sector to debate responses to those challenges, and discuss how brands are reacting to new channel opportunities.

new look

New Look forced to withdraw ‘sexist’ t-shirts

Mary-Louise Clews

High street fashion chain New Look has been forced to remove a range of men’s t-shirts featuring a young woman sucking a whistle and clutching a football between her thighs under the words “Fantasy football….starting XI….let the kick-off begin”.


Alcohol advertising row erupts

Mary-Louise Clews

The row between advertising and health lobbyists over alcohol advertising rules erupted once more over the weekend after a medical expert group revealed it is pushing for a ban on sporting and music event sponsorship by alcohol brands.