Mary-Louise Clews


The innovation revolution

Mary-Louise Clews

As PR leaders increasingly have to do more with less, a new era of creativity is emerging, reveals Mary-Louise Clews. Corporate teams are turning day-to-day company life into headlines and exploiting social media like never before.


Greenpeace ad banned

Mary-Louise Clews

A Greenpeace campaign that showed its eco-activists daubing slogans on power station chimneys has been banned because it “encourages and condones anti-social behaviour.”


Asda lowest price ad banned

Mary-Louise Clews

The Asda press ad which carried the line “only one supermarket is always 10% cheaper” misled consumers because they would infer that Asda’s prices were always the lowest price, the Advertising Standards Authority (ASA) ruled.

Sun on Sunday

Sunday Sun sales flag say pollsters

Mary-Louise Clews

Early estimates that the Sun on Sunday dropped 500,000 sales in its second week since launch could be down to disappearance of ‘souvenir hunters’ and curious buyers says Ipsos Mori, which has researched attitudes to the new Murdoch publication.

Mad Men

Stub out TV and film smoking say doctors

Mary-Louise Clews

The remaining marketing lifelines available to tobacco companies such as product placement on TV and films should be removed to prevent the continuing “death, disease and human misery” caused by smoking, doctors warned today (6 March).


Lynx ads banned for “degrading women”

Mary-Louise Clews

A Lynx outdoor ad featuring a woman with her bikini top undone has been banned by the advertising watchdog for objectifying women and irresponsibly using material on media that could be viewed by children. The Advertising Standards Authority has also banned a series of online ads for Lynx featuring glamour model Lucy Pinder, which ran […]