BT restructuring delivers soaring profits
Mary-Louise ClewsBT’s profit soared by 71% last year due to a combination of determined broadband expansion and operational restructuring.
Watchdog to charm big advertisers
Mary-Louise ClewsThe Advertising Standards Authority is to embark on a charm offensive to try and convince major advertisers it isn’t a “mob” that is “out to get them”.
Change4Life comes back to life under major Government rethink
Mary-Louise ClewsThe Government is to re-start Change4Life TV advertising after admitting its efforts to encourage healthier lifestyles have dramatically slumped.
Redouble your rewards with a team effort
Mary-Louise ClewsMore service-led companies are using voucher schemes to partner with trusted retail brands and share the benefits of increased sales and prestige. Money-off vouchers have been around since brands were invented, but when two brands get together to offer deals in partnership, the benefits for both can be considerable. And in this culture of consumer […]
Jamaica positions as adventure getaway
Mary-Louise ClewsTourist chiefs in Jamaica are looking to broaden the appeal of the Caribbean island by pushing the destination as an adventurous destination for young people and families.
Carling ad escapes censure after Heineken complaint
Mary-Louise ClewsAn advertisement for Molson Coors’ Carling that claimed its cans could “lock in great taste” has been cleared after rival Heineken complained it was misleading.
Sky shuts down music subscription service
Mary-Louise ClewsBSkyB has shut down its music subscription service a year after launch after failing to drum up enough users.
Advertising campaigns go green
Mary-Louise ClewsHonda and Heineken are bidding to reduce the environmental impact of their advertising campaigns following the launch of new technology by Starcom MediaVest Group.
High street faces Christmas mayhem from tax protesters
Mary-Louise ClewsTesco, Cadbury and Marks & Spencer are among the high street brands that could be targeted next by a protest group, which organised a high profile demonstration at TopShop outlets last Saturday (4 December).
Celebrities, media and kids brands back bullying protest
Mary-Louise ClewsAn anti-bullying online campaign calling for Government action is being backed by celebrities, kids brands and media companies.
Rhidian Taylor to leave UK to go Stateside for Barclaycard
Mary-Louise ClewsRhidian Taylor, head of brand strategy at Barclaycard, is to leave the global marketing team of the payment services company.
Lego bricks can’t be trademarked, court rules
Mary-Louise ClewsDanish toy brand Lego has lost its 11-year legal battle to have its famous plastic bricks registered as an exclusive trademark in the European Union.
Sainsbury’s closes in on Asda
Mary-Louise ClewsSainsbury’s is continuing to close in on rival Asda, according to the latest Kantar Worldpanel UK supermarket share figures out today.
Debenhams expects 20% profit jump
Mary-Louise ClewsDebenhams is expecting annual profits to rise by 20% to £150m as it shifts away from concessions to higher margin, own bought ranges in clothing and home.
UK leads way in digital take-up
Mary-Louise ClewsUK consumers are leading Western Europe in adoption of digital media according to a new report from digital research specialists eMarketer and media agency Starcom Mediavest.