Brands urged to sign up kids advertising pledge
Mary-Louise ClewsBrands are being urged to sign-up to a new ’fair-trade’ style pledge to end exploitative marketing to children.
Brands are being urged to sign-up to a new ’fair-trade’ style pledge to end exploitative marketing to children.
Reality TV winner Michelle Dewberry is launching an online discount deals service targeting 18-40 year old women seeking bargains on ’treat’ items such as facials and restaurants.
Sky Arts will unveil a campaign showcasing a series of images by celebrity photographer Rankin in an an outdoor campaign launching across six UK cities today (August 16).
Nestle has announced it is to launch the first new advertising push for confectionery brand Polo in ten years.
More people hear about a “cool brand” via word of mouth than advertising, according to new research.
Nestle is launching a new range of individual serving size ice cream tubs as the latest extensions of its Aero, Smarties, Rolo and Toffee Crisp brands.
ITV is “fairly dysfunctional” and “needs fixing” its chief executive Adam Crozier has warned.
BP has been leaking $72m (£45.1m) worth of brand value every day since its Deepwater Horizon rig exploded and started polluting the Gulf of Mexico in May, according to Brand Finance.
Jessica Ennis is to star as one of the faces of its new Super Nova trainer marketing push, which launches this week following her triumph at the European Athletics Championships last weekend.
The British Retail Consortium (BRC)has launched a fresh attack on Government attempts to set-up external regulation of supermarket dealings with suppliers.
Targeted campaigns based on understanding the journey a customer takes in a particular retail environment are proving effective for both stores and brands.
Brands signed up to the Change4Life campaign can look forward to a more permissive regime under the new Coalition Government, Marketing Week has learned.
The Daily Mirror is to release the latest Prince album in the UK after striking an exclusive deal with the artist.
Brands will always want to tap into national pride for the team, say experts.
Price comparison site Gocompare is launching its second campaign featuring opera singing character Gio Compario after his debut saw brand awareness leap by 450%.