Speculation surrounding Nationwide’s plans for its long-running sponsorship of the England football team intensified this week after the national side was dumped out of the 2010 World Cup yesterday (27June).
Waitrose is to start selling kitchenware, homeware, toys and gifts when it launches into non-food via a wide-ranging deal with sister company John Lewis starting this week.
Typhoo is relaunching its instant coffee brand Red Mountain in a bid to grow the brand particularly in the expanding freeze dried category.
The National Readership Survey has unveiled a new brand identity amid an overhaul of its entire offering under new chief executive Mike Ironside.
Boots is gearing up to launch a major direct marketing co-branding drive following an overhaul of its 16 million member customer loyalty database.
Asda complained after a national TV and press ad for Tesco claimed to offer price comparisons on “real baskets” bought by customers between the two supermarkets. The watchdog agreed with Asda on three objections and ruled the ad should not appear again in its current form. It ruled Tesco’s claims about the number of baskets […]
Manufacturers of soft drinks, cakes and chocolate will be urged to increase marketing spend on promoting “healthier options” under proposals drawn-up by the Food Standards Agency.
Convenience stores across the UK will be encouraged to boost fruit and veg sales from today as the Government rolls out the “Change4Life corner shops” initiative.
IPC Southbank is to invest £1m in marketing support for flagship women’s glossy Marie Claire following a revamp under new editor-in-chief Trish Halpin.
PZ Cussons says it has held on to its market leading position in the UK personal wash sector as it reports a better than forecast 16% rise in annual profits this morning ( 28 July).
The Co-op is reviewing its multimillion advertising account just five months after the launch of its high profile brand campaign led by the TV ad featuring Bob Dylan’s “Blowin in the wind.”
Sainsbury’s is launching its non-food expansion online this week with the addition of home electronics bathroom suites, home furnishings and sports equipment.
News International is bidding to boost sales of its UK national newspapers with the creation of a head of retail strategy role.
Yahoo! has signed content deals with Time Out, Elle and the Financial Times ahead of the UK launch of its overhauled homepage.
Further evidence gathered during an investigation into price-fixing between supermarkets and dairy companies has been sent to alleged culprits, the Office of Fair Trading revealed today (23 July).