MaryLou Costa

Features Writer

Leading from the front


The panel Andrea Dalglish, head of communications, The NFC GroupHelen Dickenson, head of communications, John LewisDavid Hamilton, head of public relations and engagement, Action for ChildrenEdmund King, president, The AAFiona Wilkinson, senior vice-president, corporate communications, Visa Europe Marketing Week (MW): Is PR seen as a strategic business tool within your organisation? Edmund King (EK): PR […]

Can Asda be a mum’s best friend?

MaryLou Costa

Insights from Asda’s first ‘Mumdex’ may provide the retailer with a powerful edge, as results show that UK mums are looking not just for a financial break but support to deal with overall impacts of the economic crisis. Asda’s Mumdex is a clever tool. For a supermarket that does not offer a loyalty card scheme […]

SWISS: the airline flying the flag for brand Switzerland


SWISS chief commercial officer Holger Haetty explains how the airline rose from the ashes of bankruptcy and is now basing its growth plans on attracting first and business class passengers to its longhaul routes by offering a personal service in luxury surroundings,

Is the growth of the coffee sector just a quick fix?

MaryLou Costa

Today you can get a decent cup of coffee just about anywhere, from M&S to McDonalds – brand names that five years ago you would never have put alongside vocabulary like latte, grande or macchiato. But according to research consultancy Allegra, whose insights on the coffee sector were the focus of our trends feature last […]

Q&A: Vicki Reed, Edun

Vicki Reed

Marketing director Vicki Reed describes Edun as a fashion brand with an ethical conscience. Here, she tells MaryLou Costa how part-owner LVMH is helping the company achieve its ambitions.

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