MaryLou Costa

Features Writer

London

Leading from the front

MaryLou Costa

The panel Andrea Dalglish, head of communications, The NFC GroupHelen Dickenson, head of communications, John LewisDavid Hamilton, head of public relations and engagement, Action for ChildrenEdmund King, president, The AAFiona Wilkinson, senior vice-president, corporate communications, Visa Europe Marketing Week (MW): Is PR seen as a strategic business tool within your organisation? Edmund King (EK): PR […]

MaryLou Costa

Can Asda be a mum’s best friend?

MaryLou Costa

Insights from Asda’s first ‘Mumdex’ may provide the retailer with a powerful edge, as results show that UK mums are looking not just for a financial break but support to deal with overall impacts of the economic crisis. Asda’s Mumdex is a clever tool. For a supermarket that does not offer a loyalty card scheme […]

MaryLou Costa

Is the growth of the coffee sector just a quick fix?

MaryLou Costa

Today you can get a decent cup of coffee just about anywhere, from M&S to McDonalds – brand names that five years ago you would never have put alongside vocabulary like latte, grande or macchiato. But according to research consultancy Allegra, whose insights on the coffee sector were the focus of our trends feature last […]

Vicki Reed

Q&A: Vicki Reed, Edun

MaryLou Costa

Marketing director Vicki Reed describes Edun as a fashion brand with an ethical conscience. Here, she tells MaryLou Costa how part-owner LVMH is helping the company achieve its ambitions.

MaryLou Costa

Brands contributing to obesity solutions need to get local

MaryLou Costa

About 32% of UK adults are estimated to be obese in 2012, according to the NHS. Brands are already signed up to the government’s Responsibility Deal, but what more can they do? I heard the alarming statement at a recent Westminster Food and Nutrition Forum on obesity that in some parts of the UK, being […]

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Mainstream brands make a play for the super rich list

MaryLou Costa

For a Q&A with Quintessentially’s co-founder Ben Elliot, click here Explore a case study with private jet magazine The Private Journey, click here To see Ledbury Research’s analysis of wealth archetypes in Asia, Russia and the Middle East, click here There is a group of people for whom the recession has barely registered. They could […]

Wealth archetypes

MaryLou Costa

Speaking at the Luxury Briefing Wealth Summit event in London last year, Ledbury Research director James Lawson quipped that luxury brand strategies used to involve a “bun fight over the Sunday Times Rich List”, but today it is more complex than that.

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