TV retail expert Mary Portas’s website has attracted hundreds of reviews from shoppers all around the country, but are the results overshadowed by Portas’s growing celebrity? “I’m waging war on poor service in Great Britain, and your reports from the frontline are essential in delivering feedback straight to brands,” the juggernaut that is Mary Portas […]
Click here to see marketers questions to BBC Worldwide global head of marketing Helen Kellie Click here for a Q&A BBC Worldwide is on a roll. This year will see it chase serious growth in international markets as it embarks on a dual mission of doubling its presence in the US and making two-thirds of […]
The BBC’s Great British Class survey will supposedly give us a new definition of class in modern Britain but will understanding class be any more helpful than understanding demographics? I participated in the Great British Class survey this week, one of the 200,000 people that the BBC hopes to attract to fill in the 20 […]
Marketing Week’s new look Research and Insight Summit has confirmed that 70 senior delegates from the UK’s leading brands will be attending.
Recent surveys spell out the depth of the BlackBerry Messenger (BBM) fad amongst teens, but what will it take for parent company RIM to join the dots and take the mobile-social web to yet another level? In the US this week, BlackBerry has announced a new mobile payment app for use in Starbucks outlets, managed […]
Technological advances are making in-store environments more engaging and customer-friendly, and breaking down barriers between the online and offline worlds.
The restaurant rating guide’s latest round of stars has been met with the usual criticism, so should it still be held as a benchmark for quality restaurant brands? You can never please them all, as motoring brand and authority in fine dining Michelin has learnt in the last few years, as more and more people […]
Research exclusive to Marketing Week shows Apple, Amazon and Sony are best placed to take advantage of the growing popularity of electronic books that women are forecast to accelerate.
Everyone calls the lead up to Christmas the silly season but I reckon it’s the period after that’s even sillier. The period where we feel we need to atone for our gluttony throughout December by making ridiculous resolutions like vowing never to drink or eat carbs again and to do at least one good deed […]
The harder an advertising campaign works, the more it delivers – and an increasing number of brands are turning to PR stunts to increase their marketing activity’s impact.
Q+A: Teenage Cancer Trust chief executive Simon Davies talks about the challenges facing the charity and how it uses its marketing budget to develop brand campaigns that will raise its profile. By MaryLou Costa
O2 took home the Brand Innovation prize at the 2010 Marketing Week Engage Awards for its new O2 Money proposition. Marketing director Sally Cowdry explains that the next stage is to incorporate O2 Money services with Near Field Communication technology.
Now that product placement has been officially approved in the UK, brands should weigh up the opportunities carefully and take on board consumer attitudes to the change. This is the last Market Research bulletin of the year. We wish you all a marvellous Christmas break and we will be popping back into your in-box on […]
It’s not just the press who are running gratuitous X Factor stories to tap into the power of this TV cultural phenomenon – The X Factor really does have something to offer brands in terms of market insight. Love it or hate, The X Factor has become a force of popular culture to be reckoned […]
Brand promises behind innovation: The key men behind Kimberly-Clark’s brand strategy, including vice-president of family care for Europe Troy Warfield, tell Marketing Week how the FMCG giant is meeting some very modern challenges.