Keith Weed Q&A
MaryLou CostaUnilever CMO Keith Weed on recruitment, corporate branding, digital marketing and developing markets.
Get with the Weed regime
MaryLou CostaApproaching 100 days into his job as CMO at Unilever, the man Martin Sorrell calls ’visionary’ is already revolutionising the company’s digital, sustainability and communication strategies. MaryLou Costa meets Keith Weed as he maps out the challenges ahead
SMEs should have the smarts in regard to digital
MaryLou CostaWeb savvy SMEs dedicating large amounts of time and resources into an online marketing strategy could end up sharing their insights with their corporate counterparts – so indicate the results of an SME marketing survey carried out by B2 Group. In the survey, not only did 44% of respondees said they had online advertising strategies, […]
Quality and nostalgia is potent mix
MaryLou CostaBest known for manufacturing blank cassettes from which music fans made mixtapes, TDK is going back to what the brand stands for to carve out a new niche in the audio hardware market
Digital takes ad campaigns closer to Hollywood
MaryLou CostaWhen the leading lights in advertising gathered in Cannes last week for the annual festival, traditional models of content creation were forced into a back seat.
P&G marketing boss urges brands to move beyond traditional advertising
MaryLou CostaCANNES: Brands need to move beyond traditional advertising campaigns and offer services to consumers that build awareness and loyalty, according to Procter & Gamble.
Google VP says online video is becoming “the beautiful ad game”
MaryLou CostaCANNES: Henrique de Castro, Google vice president for global media and platforms, says the rise of online video is reaching a “tipping point for digital display”.
Yahoo! signs up Ben Stiller’s parents to front web videos
MaryLou CostaCANNES: Yahoo! is producing a series of web videos featuring the actor Ben Stiller’s parents, comedians Jerry Stiller and Anne Meara.
What do women really want?
MaryLou CostaThere continues to be a significant gender bias in the way we perceive brands, according to the results of recent research, which leaves many brand owners still figuring out how best to meet the needs of women.
Brand awareness comes as part of growing up
MaryLou CostaNew research commissioned by Marketing Week reveals that children today are reacting to brands with a sophisticated awareness and strong opinions about their coolness.
Is premiumisation in clothing retail the emperor’s new clothes?
MaryLou CostaVerdict’s 2009 UK clothing market report might have thrown up some obvious stats – such as women spend more on clothes than men – but looking deeper into the data shows opportunities for creative retail marketers to latch onto.
Get the fit right and the sales will follow
MaryLou CostaBy tailoring their marketing to lifestyle preferences and enhancing service levels in line with the target market, clothing retailers can expand their sales potential.
TDK counts on The Strokes to help it carve a slice of audio hardware revenues
MaryLou CostaAudio accessories brand TDK has secured music artists The Strokes and Nas to front an online campaign marking its launch into the audio hardware market.
Relaxed purse strings herald a bounceback
MaryLou CostaThere are early signs that consumer confidence is on the rise, with people less inclined to slash their spending on non-essentials such as holidays, entertainment and eating out.
Third-party coalitions get seal of approval
MaryLou CostaIt is not just Prime Minister David Cameron that needs third-party support, household brands are discovering that accreditations from independent organisations can be used to improve sales figures.