MaryLou Costa

Features Writer

/m/g/k/LancomeJuli_160.jpg

To be real or not? The dilemma beauty brands face

MaryLou Costa

When I used to work at a magazine that featured models on the cover, I frequently witnessed the finesse and skill of the art team. Airbrushing was second nature, its astonishing full capability revealed almost daily. Eyebags were freshened, wrinkles straightened, stray hairs, spots and bumps vanquished. None of this surprised me, but the most […]

/j/s/q/JobCenter.jpg

What does the future of Britain look like?

MaryLou Costa

Most would answer that question with, “pretty grim”, judging by the state of things as of today – the recession predicted to bite us again next year and countless public sector workers striking to stave off pension cuts. And as chancellor George Osborne admitted last week, one in five 14 to 16 year olds in […]

/b/a/i/door300.jpg

The brands cashing in at home

MaryLou Costa

Consumers are looking for ways to maintain their habits for good food, socialising and entertainment on smaller budgets, creating a market for premium at-home products and services. MaryLou Costa looks at the innovative ways companies, big and small, are getting on the trend.

/l/b/n/MaryLou12.jpg

Functional foods must address a genuine consumer health need

MaryLou Costa

An episode of South Park I saw recently made fun of the Subway promotion which saw Jared, an everyday overweight American man, slim down to half his size by eating Subway sandwiches. The episode rather obnoxiously saw the cartoon Jared reveal that he only ate two low fat Subway sandwiches each day – rather than […]

Refreshed creativity at Nokia

MaryLou Costa

Click here to read the cover feature – an exclusive look at the secrets behind Nokia’s “marketing revolution” Read about how Charmaine Eggbury, senior vice-president of marketing and marketplace activation, is a champion of talent development and mentoring Nokia’s global director of digital, Craig Hepburn, talks about matching insight with innovation Who’s who at Nokia […]

Nokia

New growth at Nokia

MaryLou Costa

Voice of youth at hub of mobile revolution: senior executives talk to Marketing Week about the launch of the Lumia smartphone and how they hope it will set the seal on the company’s reinvention as a youthful brand.

/n/c/p/MaryLou7.jpg

New home service brands can play to people staying in

MaryLou Costa

With the consumer trend to cut back by staying in continuing, entrepreneurial brands are catering to this audience – literally. M&S chief Marc Bolland revealed a piece of insight today that could prove lucrative to the brands that are listening and responding. He was quoted in The Daily Telegraph predicting that consumers would maintain their […]

Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

With a subscription to Marketing Week Premium you will get full access to:

> World-renowned columnists

> Analysis & case studies

> Exclusive leading-edge insight

> Carefully curated reports & briefings from Econsultancy

> Plus, much more including a £300 discount for the Festival of Marketing

Subscribe now