MaryLou Costa

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What consumer trends will you be watching in 2012?

MaryLou Costa

2012 consumer trend predictions have been coming at us thick and fast, so I have taken my pick from a range of sources of what I think will have a big impact. Feel free to add your own in the comments space. Trendwatching.com has looked to emerging markets for its inspiration: Rolling out the red […]

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To be real or not? The dilemma beauty brands face

MaryLou Costa

When I used to work at a magazine that featured models on the cover, I frequently witnessed the finesse and skill of the art team. Airbrushing was second nature, its astonishing full capability revealed almost daily. Eyebags were freshened, wrinkles straightened, stray hairs, spots and bumps vanquished. None of this surprised me, but the most […]

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What does the future of Britain look like?

MaryLou Costa

Most would answer that question with, “pretty grim”, judging by the state of things as of today – the recession predicted to bite us again next year and countless public sector workers striking to stave off pension cuts. And as chancellor George Osborne admitted last week, one in five 14 to 16 year olds in […]

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The brands cashing in at home

MaryLou Costa

Consumers are looking for ways to maintain their habits for good food, socialising and entertainment on smaller budgets, creating a market for premium at-home products and services. MaryLou Costa looks at the innovative ways companies, big and small, are getting on the trend.

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Functional foods must address a genuine consumer health need

MaryLou Costa

An episode of South Park I saw recently made fun of the Subway promotion which saw Jared, an everyday overweight American man, slim down to half his size by eating Subway sandwiches. The episode rather obnoxiously saw the cartoon Jared reveal that he only ate two low fat Subway sandwiches each day – rather than […]

Refreshed creativity at Nokia

MaryLou Costa

Click here to read the cover feature – an exclusive look at the secrets behind Nokia’s “marketing revolution” Read about how Charmaine Eggbury, senior vice-president of marketing and marketplace activation, is a champion of talent development and mentoring Nokia’s global director of digital, Craig Hepburn, talks about matching insight with innovation Who’s who at Nokia […]

Nokia

New growth at Nokia

MaryLou Costa

Voice of youth at hub of mobile revolution: senior executives talk to Marketing Week about the launch of the Lumia smartphone and how they hope it will set the seal on the company’s reinvention as a youthful brand.